Acxiom joins Salesforce AppExchange to transform personalised experiences

[ad_1] Customer intelligence company Acxiom has joined the Salesforce AppExchange Genie Collection, empowering brands to better understand their customers, drive personalisation at scale and unlock new opportunities that accelerate business growth. Brands today are expected to know their customers, anticipate their needs, and engage in ways that are personalised, relevant, and contextual. A data-first approach is key to meeting these expectations, and Salesforce Customer Data Platform (CDP), powered by Genie,

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Asda chooses Veeam to mitigate risk of multi-million-pound retail downtime

[ad_1] Asda has selected Veeam Availability Suite to provide effective backup and restore for mission-critical systems. Following its divestiture from Walmart in early 2021, the supermarket chain has taken responsibility for protecting the large, virtualised infrastructure that underpins its business, and Veeam, a specialist in backup, recovery and data management solutions, has enabled it to do this without sending IT headcount soaring. Asda’s business model relies heavily on digital services

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UK tech spend grows at its third fastest rate in more than 15 years

[ad_1] Despite 90% of digital leaders in the UK expecting an economic downturn, tech spend this year is set to grow at its third fastest rate in over 15 years, More than half (52%) of digital leaders in the UK expect their technology budget to rise, and only around one in seven expect their budget to fall, according to the world’s largest and longest running survey of senior technology decision

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Organisations increasing modern data protection for cloud to reduce security risks

[ad_1] Veeam Software, a specialist in modern data protection, has released the findings of the company’s Cloud Protection Trends Report 2023, covering four key ‘as a Service’ scenarios: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS), and Backup and Disaster Recovery as a Service (BaaS/DRaaS). The survey found that companies are recognizing the increasing need to protect their SaaS environments. For example, nearly

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90% of enterprises modernised mainframe workloads in response to pandemic

[ad_1] Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. More than two years since the pandemic demonstrated just how fragile legacy systems can be, findings from Advanced’s third

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VMware and Equinix expand global cloud services offering

[ad_1] Equinix and VMware have enhanced their global relationship to deliver new digital infrastructure and multi-cloud services. At VMware Explore 2022 Europe in Barcelona today, the companies unveiled VMware Cloud on Equinix Metal, a new distributed cloud service that will deliver a more performant, secure, and cost-effective cloud option to support enterprise applications. The service will combine VMware-managed and supported cloud infrastructure as a service with Equinix’s interconnected, global Bare

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Alibaba Cloud launches ModelScope platform

[ad_1] Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, started its recent annual Apsara Conference by announcing the launch of  ModelScope. This is an open-source Model-as-a-Service (MaaS) platform that comes with hundreds of AI models, including large pre-trained models for global developers and researchers. During its flagship conference, the cloud provider also introduced a range of serverless database products and upgraded its integrated data analytics and intelligent

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86% of cloud attacks in healthcare sector lead to financial losses or other damage

[ad_1] Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. 61% of companies in the healthcare industry suffered a cyberattack on their cloud infrastructure within the last 12 months,

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Next generation of phishing attacks uses unexpected delivery methods to steal data

[ad_1] Netskope, a specialist in secure access service edge (SASE), has unveiled new research that shows how the prevalence of cloud applications is changing the way threat actors are using phishing attack delivery methods to steal data.  The Netskope Cloud and Threat Report: Phishing details trends in phishing delivery methods such as fake login pages and fake third-party cloud applications designed to mimic legitimate apps, the targets of phishing attacks,

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Need to take the emotion out of tech evaluation and M&A? Here’s how

[ad_1] In the US, tech mergers and acquisitions remain the most active M&A sector in terms of both value and volume; in the first half of this year, $415.4 billion changed hands in almost 1,300 overall deals, according to White & Case’s M&A Explorer.  Perhaps your company’s technology acquisition is not quite at the financial level of Broadcom shelling out $61 billion for VMware back in May. Still, the importance

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