Acxiom joins Salesforce AppExchange to transform personalised experiences
Customer intelligence company Acxiom has joined the Salesforce AppExchange Genie Collection, empowering brands to better understand their customers, drive personalisation at scale and unlock new opportunities that accelerate business growth. Brands today are expected to know their customers, anticipate their needs, and engage in ways that are personalised, relevant, and contextual. A data-first approach is key to meeting these expectations, and Salesforce Customer Data Platform (CDP), powered by Genie, enables