[ad_1] There’s no getting around it – video files are big. So big, in fact, that they accounted for 81% of internet traffic in 2021. Videos loaded on any given web page will likely be the largest asset a browser will have to deal with. Unless you are doing something extremely unusual (and probably inadvisable) with Images JavaScript, that is. This can lead some unseasoned web developers and SEOs to
[ad_1] Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases.
[ad_1] Content pillars, also known as pillar pages, are high-level introductions to a topic. They link to more detailed resources about each subtopic to form a content hub. Here are a few benefits of using a content hub strategy: Better organization – Pillar pages essentially act as a topical hub and allow you to explore a topic in detail. More engagement – It’s easy for readers to find related content
[ad_1] More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. It’s also a cost-effective way to educate and entertain your audience. Financial Post reports that companies have an average return of $42 for every $1 spent on email marketing. That’s significantly
[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted in four simple steps: research, creation, distribution, and optimization. Click on the whiteboard image above
[ad_1] With every Google algorithm change, the prevailing advice is to simply make sure your site content is high quality. One of the biggest and most important factors to consider for high-quality content, according to Google, is E-A-T: expertise, authoritativeness and trustworthiness. Google has a team of external Search Quality Raters who provide feedback on how well algorithm changes work. One aspect of their role is to evaluate the E-A-T
[ad_1] Thank you for subscribing! Content Marketing Website Promotion Blog / Digital Marketing / A Guide to Quora Marketing: How to Use it to Boost Your Business In this new era of Internet-based communication, our lives have radically transformed. If a question pops into our heads, we can type it into a search engine, and the answer will appear before our very eyes–like magic. The range of possible questions can
[ad_1] Everyone knows good content needs to serve a purpose. Whether it’s informative, persuasive, or awareness-focused, every word on your website should have a clear goal it’s trying to achieve. But there’s so much more to the content on your website than just a body copy and/or a flashy video. Every website also has an unsung hero, playing the Kato to the main content’s Green Hornet, Penny to its Inspector
[ad_1] Google Discover offers users a different way to search. Actually, it’s not really a search in a traditional sense — it’s a queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the next time you use it. But how can
[ad_1] An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted.