[ad_1] If you’ve been doing SEO for a while, you’ll understand what I mean when I say category pages are a common area SEO and UX experts disagree on. And this is for one key reason: SEOs tend to want to add more content and links, and UX experts want to prioritize clicks to products. However, there is a middle ground where we can retain the commercial nature of categories
[ad_1] A landing page is a critical part of any marketing campaign. They are the first thing potential customers see when they click on an ad or a link, and they can make or break a sale. If you want to create an effective landing page that will help increase your conversions, follow these tips! Less is more: When it comes to landing pages, less is definitely more. Keep your
[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important. SEOs and businesses use
[ad_1] Although, technically, the dog days of summer end August 11, we just can’t seem to escape the heat! This month’s edition of Hashtag Social Media is all about the intersection of man’s best friend (cats, too!) and all things social. In this month’s edition, we: Dive into some fun facts on the impact pets can have on marketing strategies… Explore how TikTok is taking over search, and… Funny tweets
[ad_1] Thank you for subscribing! Blog / Digital Marketing / 6 Ways Marketing Agencies Can Optimize Remote Work After the global pandemic, companies the world over had to change their business model from in-office to remote work. Now, people are discovering how beneficial working from home can be—and for the environment, too! Did you know that working from home just one day per week could drastically reduce MtCO2 emissions? You
[ad_1] Quora is a highly ranked platform for asking and answering questions. The high-search visibility makes it a useful destination for building company awareness through answering questions. What Is Quora? Quora is a global online platform for asking questions and providing answers. According to Google Trends, the search volume is significantly higher in India than it is in the United States. However, Quora does seem to rank well for many
[ad_1] Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how you can get them, and how structured data can help bring them to the
[ad_1] Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency.
[ad_1] Type a couple of hundred words and publish them somewhere—poof, you have a blog post. Or do you? If a blog post is published and no one reads it, is it still a blog post? Anyone can write a blog post. But not everyone can create one that people want to read. In this post, you’ll learn how to write blog posts that actually get readers. Let’s get started. Step 1. Find
[ad_1] Email marketing is a powerful tool when used correctly. But one of the most common mistakes email marketers make is not timing their emails correctly. If you send your email at the wrong time, it will likely go unnoticed or unread. In this blog post, we’ll give you some tips on when to send your emails for maximum engagement and effectiveness. #1 Understand your audience and their email habits