11 Types of Marketing That Should Be on Your Radar (With Examples) (Infographic)

All marketing has three core elements: Content: This is the medium your message takes. Examples include print ads, TV commercials, digital ads, blog posts, videos, flyers in the mail, social media posts, emails, speeches, etc. Distribution channels: This is the platform where you share the message. Examples include magazines, TV channels, webpages on the world wide web, search engines, the U.S. Postal Service, social networks, an email service provider, a

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What Is Experiential Marketing? 22 Examples & Takeaways

People love to be entertained, as well as learn and experience new things. So let’s use this knowledge to build marketing experiences around our products and services. These experiences can help us sell our products and services and fulfill specific marketing goals. In this article, you’ll learn what experiential marketing is all about and how to execute it based on more than 20 examples. What is experiential marketing? Experiential marketing is

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The Link-Earning Stack Every SEO Should Strive For

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually figure out how to earn said

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What Are Keywords? (and Why You Need to Know How to Find Them)

What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the

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Types of Infographics You Should Be Using in Your Content Marketing (Infographic)

Humans process information visually, so why not communicate with prospects through imagery? Infographics are a cornerstone of content marketing, and they add branded design elements to your company’s image and assets. On social media, infographics are shared three times more than other content types. To keep your customers informed, promote your brand and position your company as more creative, versatile and strategic, infographics are your go-to resource. And there are

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White Hat SEO Techniques that Convert Leads to Sales

The first thing to realize about White Hat SEO techniques is that they have been around forever. They have been employed by SEO experts since the beginning of search engine optimization in the 1990s, and they will remain an integral part of any successful online marketing campaign going forward. While it’s true that many Internet marketers don’t see value in the techniques commonly referred to as White Hat, there are

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30 Funny Email Signs Offs

Thanks. Cheers. Kind regards. Best wishes. Those are the only acceptable phrases to close business emails, right? You want to sound like a Serious Professional who approaches every business relationship with the proper sense of gravity and importance, don’t you? News flash: Depending on the message you’re trying to send, a straight-laced goodbye doesn’t always fit. Instead, check out these attention-grabbing closers that will be sure to get a chuckle

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‘Above the Fold’ Episode Recap: One Man, One LinkedIn Invite, One Digital Marketing Empire

You didn’t think we were gone, did you? We know, we know — it’s been a long time since we released a podcast. Jeff insists there’s a convoluted explanation involving three hernias and a root canal. Sure, Jeff. Possibly fictitious excuses aside, we’re back and totally on top of our game. You can tell because we have a guest who says things like “Oh, I’ve written a few books and

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How HTTP/3 Helps Feed SEO’s Need For Speed

The evolution of the web never stands still. As new technologies are developed, consumer behaviors change and the core infrastructure that underpins the internet is forced to adapt. The HTTP protocol – used to transfer data between client and server – has gone through a number of different iterations, all of which have enhanced the core functionality with new and exciting features. After an 18-year gap between the adoption of

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Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool. Think about it. We may not be the sharpest conversion “knife” in the drawer, especially compared to brand search. But what we might lack in performance superiority, we more than make up for in

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