Web Forms: The Ultimate Guide

Are you one of the 266 million people who shopped online in the U.S. last year? If yes, there’s a good chance you’re familiar with web forms. Not only do you use web forms to receive information, goods, and services from online stores, but they’re also crucial for the businesses that create them and embed them on their sites. Marketers use web forms for a number of reasons — to

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13 Affordable Digital Marketing Tactics That Work

The web is one of the best places to go if you want to promote a product or service but are on a limited marketing budget. The two main reasons are a) it offers low-cost or even free traffic and b) there are plenty of occasions to be promoted through other people’s websites and social profiles. Here are 13 ideas on how to tap into that potential. 1. Create blog

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Tips for Creating Engaging Surveys That Generate Actionable Results

Are you looking for ways to improve your marketing efforts? If so, consider using surveys to gather valuable data from your customers. Surveys can provide you with insights into what your customers want and need, which can help you create more effective marketing campaigns. In this blog post, we will discuss 5 tips for creating engaging surveys that generate actionable results. #1 Keep your surveys short and to the point:

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5 Things I Learned About E-A-T by Analyzing 647 Search Results

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As a writer at a content marketing agency, I’ve written for a lot of different clients, and almost everything I’ve produced has been intended to rank on Google and encourage website traffic. Here’s the challenge I (and every other marketing writer on the planet) am up

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11 of the Most Inspiring Digital Marketing Quotes

All digital marketing should do one of three things: Inform, entertain or inspire. It’s easy to forget this simple precept and fall into the habit of turning every piece of collateral into a thinly-veiled sales pitch. The resulting content is forced, ineffective and, most importantly, uninspired. And at the end of the day, inspiration is what separates the mediocre marketers from the great ones. If your goal is to be

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How to Do On-Page SEO

Thank you for subscribing! On-Page SEO SE Ranking Tools Blog / SEO Strategy / On-Page SEO Process Guide On-page SEO, also known as on-site SEO, is an optimization process you can use to rank higher in SERPs by tweaking the elements of your website that are within your control. This process plays an essential role when running successful SEO campaigns, helping you improve both your site’s rankings and user experience.

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How To Incorporate More Context In Your Social Media Content

Social media has become a part of our everyday lives. The many platforms have revolutionized the way we communicate. They provide quick access to information and entertainment at the touch of a button. And now, social media provides us with an overwhelming amount of content that makes it very hard to sift through. In addition, over 200 million businesses are using Instagram and Facebook to connect with their customers. So,

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Site speed tips for faster video loading • Yoast

There’s no getting around it – video files are big. So big, in fact, that they accounted for 81% of internet traffic in 2021. Videos loaded on any given web page will likely be the largest asset a browser will have to deal with. Unless you are doing something extremely unusual (and probably inadvisable) with Images JavaScript, that is. This can lead some unseasoned web developers and SEOs to look

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How to Build Successful Content Pillars

Content pillars, also known as pillar pages, are high-level introductions to a topic. They link to more detailed resources about each subtopic to form a content hub. Here are a few benefits of using a content hub strategy: Better organization – Pillar pages essentially act as a topical hub and allow you to explore a topic in detail. More engagement – It’s easy for readers to find related content and

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