Top 5 Email Marketing Ideas to Consider

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. It’s also a cost-effective way to educate and entertain your audience. Financial Post reports that companies have an average return of $42 for every $1 spent on email marketing. That’s significantly higher

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A Content Engine that Drives Revenue — Whiteboard Friday

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted in four simple steps: research, creation, distribution, and optimization. Click on the whiteboard image above to

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Top Eat Factors: What I Learned After Analyzing 70 SERPs

With every Google algorithm change, the prevailing advice is to simply make sure your site content is high quality. One of the biggest and most important factors to consider for high-quality content, according to Google, is E-A-T: expertise, authoritativeness and trustworthiness. Google has a team of external Search Quality Raters who provide feedback on how well algorithm changes work. One aspect of their role is to evaluate the E-A-T of

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Quora Marketing: How to Use It?

Thank you for subscribing! Content Marketing Website Promotion Blog / Digital Marketing / A Guide to Quora Marketing: How to Use it to Boost Your Business In this new era of Internet-based communication, our lives have radically transformed. If a question pops into our heads, we can type it into a search engine, and the answer will appear before our very eyes–like magic. The range of possible questions can vary

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How To Repurpose Long-Form Content Into Supplementary Content

Everyone knows good content needs to serve a purpose. Whether it’s informative, persuasive, or awareness-focused, every word on your website should have a clear goal it’s trying to achieve. But there’s so much more to the content on your website than just a body copy and/or a flashy video. Every website also has an unsung hero, playing the Kato to the main content’s Green Hornet, Penny to its Inspector Gadget,

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What it is and how to get your content in • Yoast

Google Discover offers users a different way to search. Actually, it’s not really a search in a traditional sense — it’s a queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the next time you use it. But how can you

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11 Ways to Improve E-commerce Category Pages for SEO

If you’ve been doing SEO for a while, you’ll understand what I mean when I say category pages are a common area SEO and UX experts disagree on. And this is for one key reason: SEOs tend to want to add more content and links, and UX experts want to prioritize clicks to products. However, there is a middle ground where we can retain the commercial nature of categories and

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How to Create an Effective Landing Page

A landing page is a critical part of any marketing campaign. They are the first thing potential customers see when they click on an ad or a link, and they can make or break a sale. If you want to create an effective landing page that will help increase your conversions, follow these tips! Less is more: When it comes to landing pages, less is definitely more. Keep your design

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How to Do Better, Lazier Keyword Research

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important. SEOs and businesses use keyword

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