What is link building? And why do you build links? • Yoast

Link building is an essential aspect of SEO. It helps search engines to find and rank your pages. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most likely wait forever in vain for visitors to admire its outstanding content. For Google to find your post, it needs links from other websites. The more links, the better. But, beware,

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How Google Autocomplete works

When you go to the Google homepage, you’ll most likely know what you’re about to type into the search box – whether you’re checking in on the weather forecast, looking for a business or service, or want to find out where you recognize that actor from. (Unless you’re “feeling lucky,” that is.) You enter a word or a single letter, and Google will populate the search box with a list of

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Paddling to those Perfect Sentences with Sonora Birnie

Agency life can be a headtrip. You’re pinging between clients sometimes faster than your fingers can keep up. Phrases, value props and signoffs collide in your brain, trying to jump the line. All the while, you’re taking a shower in hot coffee. Yet, Sonora Birnie wouldn’t have it any other way. She’s a lifelong learner who relishes the experiences we throw at her. They’re a chance to adapt and surprise

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A Basic 5-Step Guide That Anyone Can Follow

Several years ago, I worked in a startup with no marketing budget. No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy.  Without any know-how or marketing dollars, I read a couple of SEO blogs and tried implementing their strategies.  And it worked. Sidenote. Due to business challenges, the company no longer

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5 Great Value Proposition Examples & Why They Work

“Find a need and fill it.” This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire. It’s also probably the simplest, clearest explanation of a value proposition, finding where the need is and then addressing it. Arguably the most important part of any business’s marketing messaging, many business owners and marketers struggle to define their value

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Daily SEO Fix: Monitoring Local Markets

Almost every search we make via Google includes some degree of localization. So, how can we keep an eye on our site’s performance within local markets to ensure we’re continuing to show up in relevant searches?  In this edition of the Daily SEO Fix, we’ll look at how the Moz suite of tools can help you monitor how your site is performing in local markets. Tracking Market-Based Rankings The first step

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How to track search engine rankings in Google, Bing, or Yahoo

Thank you for subscribing! Keyword Research SE Ranking Tools SERP Blog / Google SERP / How to track search engine rankings So, you’ve done your keyword research and added a list of relevant keywords to your website content. Now what? How do you know if your SEO efforts are paying off? The answer is: by tracking search engine rankings. With millions of websites competing in search results, it’s not easy

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How to Launch your First Affiliate Marketing Campaign

Are you ready to take your affiliate marketing to the next level? Email marketing is a natural extension of your on-site content and a proven way to boost affiliate commissions. Use these tips to launch a successful affiliate email marketing campaign that fosters trust, increases brand visibility, and boosts sales. What is affiliate marketing? Under the affiliate marketing model, an affiliate (you) promotes a seller’s products or services. The seller gives

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