As a business manager or owner, you know how many challenges you face each day. It can seem like an endless cycle of things to handle, manage, and navigate. Yet, no matter what else you need to do, making sure you’re connecting with current and future customers is critical for your business to continue to thrive. So, how can you connect, do the marketing necessary to engage your customer base?
The majority of people think of links as a way to connect two different websites. You can use hyperlinks to connect two of your blog articles or to a landing page, product page, or even a tweet to your website. But hyperlinks are capable of much more. You may also use hyperlinks to link to content on the same page with a little editing. These are known as jump links.
PPC or Pay per click can be one of the most effective ways to increase your brand awareness, drive inbound traffic to your website, and generate leads for your business – if you know how to use it properly. However, many people find themselves struggling with their PPC performance and end up losing a lot of money in the process due to low click-through rates and high cost per click.
Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Yoast SEO for Shopify app. What makes this app stand out is that it’s been created by a team with over 10 years of experience in SEO. But how does
Unfortunately, you can’t just get a degree in content marketing and stop learning about it for the rest of your career. But you likely figured that out as soon as you got your first job. The field changes much too quickly, from what grabs audiences’ attention, to the words your customers use, and how you need to reach them. This is only compounded when you’re forced to deal with new
Microsoft Bing will no longer accept XML sitemaps that were submitted anonymously through HTTP requests, Fabrice Canel from Microsoft Bing announced today. The reason Bing will no longer allow anonymous sitemap submission is due to abuse by search spammers. How anonymous sitemap submission worked. Microsoft explained that since the inception of XML sitemaps with Bing, Bing allowed for anonymous submission through using a HTTP request, such as http://www.bing.com/ping?sitemap=http%3A%2F%2Fwww.example.com/sitemap.xml. No longer
All marketing has three core elements: Content: This is the medium your message takes. Examples include print ads, TV commercials, digital ads, blog posts, videos, flyers in the mail, social media posts, emails, speeches, etc. Distribution channels: This is the platform where you share the message. Examples include magazines, TV channels, webpages on the world wide web, search engines, the U.S. Postal Service, social networks, an email service provider, a
People love to be entertained, as well as learn and experience new things. So let’s use this knowledge to build marketing experiences around our products and services. These experiences can help us sell our products and services and fulfill specific marketing goals. In this article, you’ll learn what experiential marketing is all about and how to execute it based on more than 20 examples. What is experiential marketing? Experiential marketing is
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually figure out how to earn said
What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the
