How a Barware Site Outranked Walmart and Amazon

Thank you for subscribing! On-Page SEO Website Promotion Blog / Case Studies / How BSM helped a barware ecommerce site outrank Walmart and Amazon with SE Ranking Agency Boulder SEO Marketing (BSM) is a Denver-based search engine optimization company that’s been implementing digital marketing campaigns with local, national, and global objectives since 2009. BSM offers a tailored approach for every client, which helps them build effective strategies for businesses operating

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What is natural writing? • Yoast

No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t read very well. So, what is natural writing? Read more to find out! Write like you talk (kind of) As we mentioned before, natural writing is writing in a way

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3 SEO tools to build for your clients in Looker Studio

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question. These clients can be a blessing but can also be dangerous. The challenging aspect of client management is finding the balance between empowering them to get the data they want without feeling like

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Link Building for SEO: The Beginner’s Guide

What is link building? Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. Why is link building important? According to Google’s Andrey Lipattsev, links are one of the three major ranking factors in Google. So if you

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Sneak Peek: The MozCon 2023 Speaker Line-Up

The year may slowly be wrapping up but we’ve got an extra special, early gift to share before you log off that laptop and put away your favorite travel mug. We’re thrilled to announce the first 19 extraordinary speakers that will be taking the MozCon 2023 stage in Seattle this coming August (in alphabetical order). Snag your Super Early Bird tickets! Meet the speakers Amanda Jordan (she/her) Director of Digital

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How a Dutch Blog Ranks #1 for Competitive Keywords

Thank you for subscribing! Content Marketing Website Promotion Blog / Case Studies / How a Dutch marketing start-up secured the #1 spot on Google for the most competitive keywords Agency b2bmarketeers.nl is a popular b2b marketing blog that was created by Marcel Nanning in 2011. It has since become a leading resource for marketing professionals in Dutch-speaking countries. Visitors are delighted by their high-quality articles on b2b marketing, tool reviews,

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SEO, Schema, and the future of search • Yoast

Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re using today might not always reign supreme. So let’s talk about the direction that search

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Examples With Pros & Cons

Marketing channels are tools and platforms that brands use to communicate with their audience. If we squeezed the idea of marketing channels into a single picture, it’ll look something like this: Businesses use different means (content, messages, ads) to reach their audience in places where they hang out (e.g., social media, Google Search) or reach them directly (e.g., text messages, emails). They may use a selection of channels or all available

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Local Pack Header Specificity Vanishes while Local Packs Downtrend

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In July of this year, Dr. Peter J. Meyers and I published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after publication, members of the local SEO community, like Colan Nielsen, began noticing that the extraordinary diversity

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How to Write a Listicle in 5 Steps

[*] Thank you for subscribing! Content Marketing SEO for Blogs Blog / Content / Writing a Listicle in 5 Steps If you want to get more clicks on your content, put a number in the title. This is why listicles convert so well. In fact, in analyzing hundreds of articles, Danny Forest found that 41% of the top articles in 2020 were listicles, and the second most popular starting “words”

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