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WordPress Ecommerce

WordPress Ecommerce: Start Selling on WordPress in 9 Simple Steps

Selling on WordPress is a great option for anyone looking to start an online store and get into WordPress ecommerce. 

However, creating and managing an ecommerce website comes with a lot of responsibilities, research, and decision-making. Learning the fundamentals of WordPress and ecommerce might sound like an overwhelming task, but that’s what we’re here for!

Let’s break selling on WordPress into some simple, actionable steps you can take today to start selling online.

Start Selling on WordPress in 9 Steps:

Selling on WordPress is a great option for anyone looking to start an online store and get into WordPress ecommerce. 

However, creating and managing an ecommerce website comes with a lot of responsibilities, research, and decision-making. Learning the fundamentals of WordPress and ecommerce might sound like an overwhelming task, but that’s what we’re here for!

Let’s break selling on WordPress into some simple, actionable steps you can take today to start selling online.

Start Selling on WordPress in 9 Steps:

Selling on WordPress is a great option for anyone looking to start an online store and get into WordPress ecommerce. 

However, creating and managing an ecommerce website comes with a lot of responsibilities, research, and decision-making. Learning the fundamentals of WordPress and ecommerce might sound like an overwhelming task, but that’s what we’re here for!

Let’s break selling on WordPress into some simple, actionable steps you can take today to start selling online.

Start Selling on WordPress in 9 Steps:

1. Choose a Product
2. Buy a Domain Name
3. Buy a Hosting Plan
4. Download WordPress onto Your site
5. Choose an Ecommerce Platform
6. Integrate Your Online Store with Your WordPress Site
7. Test Your Store
8. Get the Word Out
9. Celebrate and Grow

1. Choose a Product

Imagine that for the past year you’ve been running a blog on natural health. You’re getting plenty of traffic and you’ve got an engaged audience that keeps coming back for more. You decide to monetize your successful natural health blog by selling on WordPress and you start by offering an eBook.

If you’re not at this point, let’s play out another scenario. Imagine you’ve been creating homemade soaps for your friends when someone says “you should really sell this to the public, everyone asks me about this soap!” So, you look into how and where you could sell your soaps online and you find that WordPress is a popular website builder. You’re hooked.

You’ve chosen your main product, but now you need to decide which soaps you will sell, which scents you want to test with the public, and if there are any additional products you could sell. Maybe an ebook teaching your customers about the benefits of the ingredients you add in your soaps?

When deciding what to sell on your WordPress site, you’ve got to make sure it is as relevant as possible to your target niche. Sometimes, this can take a little bit of brainstorming. Here are some things to consider when choosing a product:

  • Are you selling digital products, services, or physical products? Or all three?
  • How do your products stand out from the crowd?
  • What are you passionate about?
  • Think marketing: what can you write about day-in and day-out?
  • What market are you an authority figure in? Or what market could you BECOME an authority figure in?

For many people selling on WordPress, digital products like video tutorials and ebooks are a popular choice. Whatever you are insanely passionate about, do a little brainstorming and come up with a product that is relevant to it. You’ll have a much easier time making sales if you do.

2. Buy a Domain Name

To get started selling on WordPress, you’ll want to purchase your domain name. If you’re reading this wondering “what exactly is a domain name?” don’t worry- it’s a simple concept! Your domain is simply your URL. Let’s use our soap example. Say Linda is selling soaps and she wants her website to be www.zplux.com. That is the domain name!

Domain Extensions

After you choose your domain name, you need to choose a domain extension (.com, .org, .net), While .com is the most common and popular choice, it’s not always available or it just may not be the right fit for you. There are so many options for domain extensions!

Whenever choosing a domain extension, keep in mind your potential audience. Most people will find you through ads or blogs or a link on social media.

Sometimes certain domain extensions make more sense in specific industries. For example, the .org domain extension is often associated with non-profit organizations. Keep this in mind when you’re choosing your domain name and selling on WordPress.

Keep it Short

Like we talked about before, you want your domain name to be easy to remember, easy to pronounce and easy to type out.

3. Buy a Hosting Plan

Finding the perfect domain is a huge step in your journey. Now that you’ve got your domain ready to go, you need to find someone to host your website. Depending on where you purchase your domain, you will most likely to be able to purchase a hosting package through the same company to make it even easier.

For example, Zplux is a great choice for this. You can easily purchase a domain and use their hosting service. Having both of these in one place keeps things simple and easy to follow in the future.

Your web host keeps your website up and running, which is arguably the most important thing when selling on WordPress. So how do you choose the best hosting option? Here are a few questions to ask yourself before settling on a hosting company:

  • What are their business hours? Do they have 24/7 customer service in case my website crashes in the middle of the night?
  • What is their conversational tone by phone and email?
  • Do they provide consistent service? Are they trustworthy?
  • Do they offer quality products and services?
  • Am I getting enough bang for my buck? (Think about what your business will need. Do you need a lot of technical support? Make sure you’re clear on what YOU need to succeed).

If you’re serious about selling on WordPress, make sure that the web host is reputable, reliable, and has good customer service. Ask all of your questions and make sure you feel comfortable with your decision.

4. Download WordPress onto Your Site

Now that your website is up and running, you need to download WordPress. WordPress has a great guide to walk you through all of the technical steps.

A lot of hosting services like Zplux.com also offer automatic installation of WordPress through Softaculous. You just walk through a simple setup process and it automatically adds an instance of WordPress to your domain.

5. Choose an Ecommerce Platform

So you’ve got your products ready to go, your WordPress site all set up, and you’re ready to get selling! But how are you going to sell?

This is the question we’re here to answer.

If you’re selling on WordPress, you’ve got half of the answer already. You’re going to sell from your independent WordPress site. Now, you just need an ecommerce platform to help with the heavy lifting.

WooCommerce is a great platform for selling, the setup process is very simple and easy.

Choose your preferred payment gateway to receive payments from customers, some of the good solutions are: PayPal, Stripe, Square, e.t.c.

6. Integrate Your Online Store with Your WordPress Site

WordPress is a great platform for creating a blog, but it wasn’t initially intended as an online store. With this being the case, selling on WordPress will require you to integrate your online store with your blog.

Of course, setting up an online store on your WordPress site can be challenging. If you’ve managed to build an entire site, the last thing you want to do is completely overhaul a winning formula by redesigning your entire site. Instead, WooCommerce gives you a couple of great options for integrating your online store and your WordPress blog while keeping both fully optimized for their intended function.

8. Get the Word Out

It’s time to let the world know about your awesome products! If you already have a following, you can do this in a number of ways. Many sellers choose to share their new store on social media pages like Facebook and Twitter. You could even add a post on Instagram and update the link in your bio with your new site.

If you have a mailing list, sending out a newsletter is also a great way to get visitors to your page. Entice potential buyers with a discount code or give away a freebie with purchase.

9. Celebrate and Grow!

When it comes to selling on WordPress, once you have everything set up, you just need to keep doing what you do best. Create great content, promote your new store and keep drawing in visitors. Keep engaging with your audience, and doing everything you can to make buying from you a great experience.

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