Blog / Link Building / How to Improve Your HARO Pitch Conversion Rate When it comes to landing high-quality backlinks from reputed publications, HARO can be an incredible PR tool in your belt. That is, of course, if you know how to use it well. Contrary to popular belief, the success of your pitches relies more on careful attention to detail than pure luck and sending lots of them. It’s
Welcome to the exciting world of SEO content! SEO is like having a secret recipe that combines the right ingredients of creativity, strategy, and technical know-how to make your content shine in the vast digital landscape. But here’s the best part – SEO content is not about sacrificing your unique voice or compromising your creativity. On the contrary, it’s about understanding search engines’ principles to rank content and finding better
SEO copywriting is a crucial component of any successful SEO strategy. Still, it can also present a significant challenge for anyone wanting to create high-quality content that ranks well in search engines. As search engines crawl web pages, the content of your website should be fine-tuned to the — ever-changing — algorithms of search engines. In addition to that, write clearly so that your audience both enjoys and understands your
If your newly published article is not read by anyone, then it cannot do its job to persuade, engage, or sell. Try these tactics to drive more traffic to your content. 1. Target topics with search traffic potential If your article ranks high on Google, you’ll be able to get traffic continuously over the long term. But you can’t just create random content and hope that Google will rank it. To get
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google’s local algorithm demands different tactics for link building. And even if you don’t need local SEO, local link building strategies can still give you a different perspective and improve your work. In today’s episode, Greg walks you through some of these strategies. Click on the whiteboard image
Blog / Digital Marketing / 15 digital marketing metrics used in SE Ranking To achieve positive results from your digital organic and advertising campaigns on Google, it is crucial to understand the needs of your customers and align them with your promo activities. Although gauging customer preferences can be difficult, tools like SE Ranking empower marketers and advertisers to harness user data and leverage it to reach individuals who are
Are you tired of feeling overshadowed and underestimated as a small business or local company regarding SEO? Well, here’s some good news! You can take your local search results from average to awesome with the right strategy and tools. Whether starting from scratch or already having a website, this ultimate guide to small business SEO will help you leverage local SEO to drive more traffic to your business. So, get
Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. However, with the rise of large language models, such as OpenAI’s GPT-4 and Google’s PaLM 2, MUM and BERT, SEO is now also
If you want to make the most of your time blogging, choose the right tools because they’ll save you a lot of money and effort. But there are a lot of tools out there—and not all of them are worth it. Well, I’ve been blogging for over a decade and have used hundreds of tools in that time. To help you sort the wheat from the chaff, I’ll list all the
What exactly IS an API? They’re those things that you copy and paste long strange codes into Screaming Frog for links data on a Site Crawl, right? I’m here to tell you there’s so much more to them than that – if you’re willing to take just a few little steps. But first, some basics. What’s an API? API stands for “application programming interface”, and it’s just the way of…
