Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it. If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you. I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results
Backlink Profile Website Promotion Blog / Link Building / What Anchor Text is and What You Should Know About It In the modern SEO landscape, backlinks are a hot commodity. Everyone knows that they are a crucial ranking factor, but some backlink parts are often overlooked. This article is dedicated to anchor texts, which are among those overlooked parts. We’ll dive deeper into the best ways to work with anchor
Like most WordPress users, you’ve probably noticed that your dashboard has begun to take on a life of its own. Over time, it’s become a dumping ground for all sorts of widgets and other plugin add-ons that don’t necessarily belong there. You might have tried to remove widgets from the dashboard, only to find that they have been recreated elsewhere on the site. Often, disabling unwanted widgets requires hunting down
The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics of a good meta description and how Yoast SEO can help you get it right.
Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should. Because it was. We know from Google that featured snippets were introduced in January 2014. We don’t know the official date Google began testing it, but this was the day Search Engine Land first
Subscribe for weekly updates Are you curious about the state of blogging in 2023? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: These are the most interesting blogging statistics you should know. 71% of marketers report that content marketing has become more important to their organization in the last
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Technology can be a conductor or a barrier. Everything we do to market local businesses is meant to culminate in a human encounter. When we get our part right (and external forces smile upon us), technology connects us. When we get our part wrong (or external
Blog / SE Ranking News / SE Ranking’s 2022 Accomplishments and Product Vision for 2023 2022 was one of the most challenging years for the SE Ranking team, but it was also one of the most productive ones. We set ambitious goals and stuck to them no matter what. It translated into 7(!) tool releases, a major keyword database expansion to cover the whole world, and new cross-tool integrations for
Last year, we launched the inclusive language analysis to help you open up your content to a broader audience. It’s been well-received, with thousands of people already using it to help improve their content. The analysis is free for everyone, so try it if you haven’t. In Yoast SEO 19.14, we’re improving the analysis. Why the inclusive language analysis? Your SEO efforts often go hand in hand with expanding your
