Traffic dropping? How to determine the cause and fix it • Yoast

It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of deep breaths and grab a piece of (digital) paper and write down the things you

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TikTok video descriptions now have a 2,200 character limit

TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters. What this means. The update was first noticed by social media consultant Matta Navarra on Twitter, who posted that the new character limit allowed users to express more details about their content, generate more engagement, and make their videos more searchable. Woah…! TikTok has increased video description character limit to 2,200 characters! This is huge

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How to Perform SEO Audit for an Ecommerce Website

Thank you for subscribing! Ecommerce SEO SE Ranking Tools Website Audit Blog / Technical SEO / Ecommerce SEO Audit According to the BrightEdge report, organic search is the dominant source of web traffic. It delivered 41% of ecommerce industry traffic in May 2019 compared to 23.6% from paid search visits. The same report revealed that organic traffic is responsible for 36.4% of revenues for ecommerce.     This is a worthy

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5 Best Ways to Re-Order Posts in WordPress » Rank Math

Are you looking for ways to re-order posts in WordPress?  Let’s say you’ve got a brand new website! The design and layout are all set, your content is ready to go, and you’re ready to share with the world. But before you flip the switch and show the world your new website, there’s one more thing you need to do: re-order your posts. WordPress, by default, arranges posts in reverse

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Product identifiers like SKU and GTIN are essential for ecommerce SEO • Yoast

Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you want to help Google understand your product. Outputting it in the product Schema is the

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How to Become an Affiliate Marketer (5 Steps)

Affiliate marketing is one of the best ways to create a passive income, work from anywhere, and create more freedom in your life. But how does one become an affiliate marketer? Does it cost anything to get started? How long does it take to actually make money? I’ve been in affiliate marketing for nearly a decade and have built three separate affiliate marketing businesses, two of which make six figures… And today,

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Visual Search Optimization — Whiteboard Friday

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might see for visual search content. Click on the whiteboard image above to open a high resolution

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What is Visual Content Marketing (with Benefits)

Thank you for subscribing! Content Marketing Design Images Blog / Digital Marketing / Visual Content Marketing: What Is It and Why Use It? Content marketing has become one of the most important marketing tools for businesses in today’s world. The pandemic and new technological advancements changed clients’ shopping preferences. Businesses are trying to keep up and build a more substantial online presence. ​​Conventional marketing tactics have now become obsolete, forcing

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How to Change the Admin Email Address in WordPress – the Easy Way » Rank Math

Do you want to know how to change the admin email in the simplest manner possible? The admin email address is one of the most important things to remember when setting up your WordPress site, as it will be used to log in to your WordPress site. Whether you’re a company of one or 50,000 employees, emails are useful for managing everything from contact forms to messages from security plugins.

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the ultimate guide to canonical URLs • Yoast

A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that you can find on multiple URLs — or even multiple websites. Using canonical URLs (HTML link tags with the attribute rel=canonical), you can have these on your site without harming your rankings. In this ultimate guide, we’ll discuss what canonical URLs are, when to use them

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