As the world becomes increasingly digital, businesses must adapt to stay ahead of the competition. One of the most effective ways to do so is through digital marketing. In this blog post, we will explore the importance of digital marketing for businesses, and why it is essential for companies to invest in these strategies. First and foremost, digital marketing allows businesses to reach a wider audience than ever before. With
A little while back, Ganesh Dahal penned a post here on CSS-Tricks responding to a tweet that asked about adding CSS box shadows on WordPress blocks and elements. There’s a lot of great stuff in there that leverages new features that shipped in WordPress 6.1 that provide controls for applying shadows to things directly in the Block Editor and Site Editor UI. Ganesh touched briefly on button elements in that
A company’s reputation matters more than ever during a job seeker’s search, as 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public. Ultimately, you spend plenty of time creating a compelling brand story surrounding your products or services, but how do you build a strong employer brand that attracts top talent? Here, we’ll explore
When developing plugins in Drupal a common task is to inject context so that certain tasks can be performed. For example, we might have a block plugin that needs to know about the content entity of the page it is currently being rendered on. We could potentially inject the routing system into the plugin and use this to find the currently loaded entity, but there is a drawback to this.
We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? In this article, we’ll answer all these questions and more. What’s a domain name? Let’s
Content marketing has long been a pillar in B2B relations, and its importance is only growing. During the height of the pandemic, when in-person selling and events were put on pause, content marketers were at the forefront of many B2B marketing efforts. In fact, 83% of businesses were able to boost brand awareness with their content strategy, plus 67% increased demand and lead generation (up 7 percentage points since last
InVision Software’s cloud-based injixo workforce management (WFM) solution has been accepted onto the G-Cloud 13 framework. Accelerating its adoption by UK public sector organisations, such as local authorities, injixo is now available via the G-Cloud Digital Marketplace. To deliver effective, efficient service to customers and meet service level agreements public sector organisations need to have the right agents with the right skills available at the right times within their contact
Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said: “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users. And even
If you work 40 hours a week, 52 weeks a year, that’s over 2,000 hours a year spent with the same coworkers (give or take a vacation or two, of course). Therefore, if it isn’t already your top priority, being a great coworker definitely should be.