Are you tired of feeling overshadowed and underestimated as a small business or local company regarding SEO? Well, here’s some good news! You can take your local search results from average to awesome with the right strategy and tools. Whether starting from scratch or already having a website, this ultimate guide to small business SEO will help you leverage local SEO to drive more traffic to your business. So, get
Things at your health insurance company are … fine, you suppose. You have a sizeable lineup of clients. You can’t please everyone, so some leave before more inevitably come in to replace them. Your team designed a website, but you have to admit it’s not getting as many visitors as you’d like. Your team of leaders explains to you that health insurance companies like yours need to do more to
Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. However, with the rise of large language models, such as OpenAI’s GPT-4 and Google’s PaLM 2, MUM and BERT, SEO is now also
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
If you want to make the most of your time blogging, choose the right tools because they’ll save you a lot of money and effort. But there are a lot of tools out there—and not all of them are worth it. Well, I’ve been blogging for over a decade and have used hundreds of tools in that time. To help you sort the wheat from the chaff, I’ll list all the
In the digital age, email has become a critical tool for businesses to reach out and engage with their customers. However, manually sending out individual emails to a large customer base can be time-consuming and inefficient. This is where email automation software comes in – to streamline email marketing, save time and resources, boost customer engagement, and increase revenue. In this article, we will explore the key benefits of email
What exactly IS an API? They’re those things that you copy and paste long strange codes into Screaming Frog for links data on a Site Crawl, right? I’m here to tell you there’s so much more to them than that – if you’re willing to take just a few little steps. But first, some basics. What’s an API? API stands for “application programming interface”, and it’s just the way of…
In recent years, social media has helped foster communication between people all over the world, but email has been doing it for decades. In fact, a 2021 forecasting report by The Radicati Group found the number of email users around the world will reach almost 4.4 billion by the end of 2023. And, by 2025, this number is expected to reach nearly 4.6 billion.
Blog / Technical SEO / Choosing a www vs non-www domain name: pros, cons, and tips Do typically include www when typing a website name into a browser’s address bar? Can you tell whether Wikipedia, Amazon, Facebook, and Twitter use www or not? Don’t worry if you can’t because you aren’t alone in this. Since popular web browsers like Google Chrome and Safari now hide the www part of URLs,
SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of knowledge are often needed to see it through to success for companies and their clients. I can’t understate the importance of being patient, disciplined, and focused right now. With news emerging weekly about new ways search engines are integrating AI
