Wearing Many Hats With Estrella Alvarado

At Brafton, Estrella Alvarado is an SEO and Demand Gen Specialist. “But to put it in simpler terms,” she says, “I do SEO-related stuff.” To tell you the truth, that doesn’t even begin to describe Estrella’s role at Brafton. With her hands in many different pots, she is an integral part of Brafton’s marketing team. But the funny thing? Originally, Estrella envisioned a career in arts and culture. Early in

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Traffic dropping? How to determine the cause and fix it • Yoast

It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of deep breaths and grab a piece of (digital) paper and write down the things you

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TikTok video descriptions now have a 2,200 character limit

TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters. What this means. The update was first noticed by social media consultant Matta Navarra on Twitter, who posted that the new character limit allowed users to express more details about their content, generate more engagement, and make their videos more searchable. Woah…! TikTok has increased video description character limit to 2,200 characters! This is huge

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What Is Digital PR and How Does It Work?

Digital public relations exists thanks to the dot-com boom and today’s widespread use of social media. Thanks, Internet! Before we dive in (or get lost in a World Wide Web — or better yet, Web3 — spiral), let’s start with the simple answer to the question that brought us all here. What is Digital PR? The professional maintenance of a brand’s online image.  The longer answer includes a combination of

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How to Perform SEO Audit for an Ecommerce Website

Thank you for subscribing! Ecommerce SEO SE Ranking Tools Website Audit Blog / Technical SEO / Ecommerce SEO Audit According to the BrightEdge report, organic search is the dominant source of web traffic. It delivered 41% of ecommerce industry traffic in May 2019 compared to 23.6% from paid search visits. The same report revealed that organic traffic is responsible for 36.4% of revenues for ecommerce.     This is a worthy

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5 Best Ways to Re-Order Posts in WordPress » Rank Math

Are you looking for ways to re-order posts in WordPress?  Let’s say you’ve got a brand new website! The design and layout are all set, your content is ready to go, and you’re ready to share with the world. But before you flip the switch and show the world your new website, there’s one more thing you need to do: re-order your posts. WordPress, by default, arranges posts in reverse

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10 Ideas For Your Next Email Marketing Newsletter

Are you looking for ideas for your next email marketing newsletter? If so, you’re in luck! In this blog post, we will discuss 10 different newsletter ideas that you can use to engage your customers and increase sales. Keep reading to learn more! #1 Share the good news One newsletter idea is to share the good news with your customers. This could be news about your company, such as a

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Product identifiers like SKU and GTIN are essential for ecommerce SEO • Yoast

Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you want to help Google understand your product. Outputting it in the product Schema is the

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