How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks. Specifically with: RankBrain Neural matching BERT MUM In short, RankBrain, neural matching and BERT were all used in Google’s ranking system across many, if
Video is consistently rated as one of the most effective types of digital marketing by consumers and businesses alike. It’s a highly effective medium whether you want to raise product awareness, highlight employee stories or create a brand identity — video content can be utilized for just about any marketing goal. Using Video To Boost Hotel Marketing Efforts The hotel industry, in particular, can leverage video marketing to a high
Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it. If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you. I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve
TikTok’s got the “For You” tab, Instagram has the “Explore” tab, and YouTube has Shorts. Now, Snapchat has the “Spotlight” tab.
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results
It’s no secret that negative online reviews can be a headache for businesses. Not only can they hurt your reputation, but they can also cost you customers. According to a survey by BrightLocal, 88% of consumers read online reviews to determine the quality of a local business. This statistic highlights the importance of managing negative reviews, as they can have a significant impact on your business’s reputation and success. That’s
Backlink Profile Website Promotion Blog / Link Building / What Anchor Text is and What You Should Know About It In the modern SEO landscape, backlinks are a hot commodity. Everyone knows that they are a crucial ranking factor, but some backlink parts are often overlooked. This article is dedicated to anchor texts, which are among those overlooked parts. We’ll dive deeper into the best ways to work with anchor
The goal of any marketing strategy is to attract and convert members of your target audience into loyal, paying customers. But, that’s easier said than done. Ultimately, a successful strategy lies in the thorough combination of understanding your target audience’s needs and giving them the information and content needed to drive them toward conversion. However, something you’ll have to consider along the way is the type of marketing to leverage
Like most WordPress users, you’ve probably noticed that your dashboard has begun to take on a life of its own. Over time, it’s become a dumping ground for all sorts of widgets and other plugin add-ons that don’t necessarily belong there. You might have tried to remove widgets from the dashboard, only to find that they have been recreated elsewhere on the site. Often, disabling unwanted widgets requires hunting down
Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration.