Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs).
This is done by making changes to the website's design, content, and coding to make it more attractive to search engines. There are several factors that search engines consider when ranking websites, and they are constantly updating their algorithms. However, some of the main considerations include:
One way SEO is achieved is by using keywords in the website's content and meta tags, which helps search engines understand the content of the site and match it with relevant search queries. Another important aspect of SEO is creating backlinks to the website, which show search engines that other websites consider the site to be valuable and relevant.
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