When I’m not typing away creating marketing content, you can often find me mashing keys while playing video games. Whether I’m surviving the night in Minecraft or fending off enemies in Skyrim, I’m almost always checking my health bar to see whether I should stand my ground or flee to fight another day. While the marketing landscape certainly isn’t a battlefield, there’s still stiff competition, and monitoring the health of
How to lead talented technical teams Sarah-Jane Peterschlingmann delivered the second keynote for DrupalSouth 2022 looking at how to lead (and keep) talented resources. View the presentation or read our summary below. The landscape Sarah-Jane started off by talking about the skills shortage in the Drupal community and the current fight for talent in general. She presented some research and stats, including: Skills shortage across all industries was the number
An SEO audit is where you find opportunities to improve a site’s search performance. To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for. And if you use both of them for what they are best at, you can do a comprehensive SEO audit without spending a dime on
At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors. Nofollow links
Many websites and applications commonly store their data in a database. Reading and writing data from a database can significantly affect an application’s latency. It’s important to reduce latency as much as possible, as users expect fast and responsive applications, and quicker websites perform better for search engine optimization (SEO). Writing to a database adds latency because databases generally write data to a disk instead of holding it in memory. It’s
Drupal provides an excellent sanitisation system to filter the HTML content that editors might create. Think of it like a series of traffic cops that filter different vehicles into different lanes. Some content is allowed through to its destination, some has to be transformed along the way, and some is simply blocked from displaying. Administrators can use the ‘Limit allowed HTML tags and correct faulty HTML’ option to configure which
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from
We’ve spent the last two articles in this three-part series playing with gradients to make really neat image decorations using nothing but the <img> element. In this third and final piece, we are going to explore more techniques using the CSS outline property. That might sound odd because we generally use outline to draw a simple line around an element — sorta like border but it can only draw all
At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed that misalignment between sales and marketing could damage financial performance, yet there are a number of disconnects between the teams from strategy to process.
The city of Lutsk in northwestern Ukraine has seen its fair share of upheaval and bloodshed over the course of its long history. Located near the borders of Poland and Belarus, it has been invaded and occupied by numerous outside forces over the centuries – most recently by Nazi Germany and the Soviet Union – before finally becoming part of an independent Ukrainian state in 1991. Today, this city of
