Customer intelligence company Acxiom has joined the Salesforce AppExchange Genie Collection, empowering brands to better understand their customers, drive personalisation at scale and unlock new opportunities that accelerate business growth.

Brands today are expected to know their customers, anticipate their needs, and engage in ways that are personalised, relevant, and contextual. A data-first approach is key to meeting these expectations, and Salesforce Customer Data Platform (CDP), powered by Genie, enables brands to create a single source of truth to allow more intelligent, actionable and humanised moments throughout the customer journey.

Directly integrated with Salesforce, Acxiom’s Data Enhancement for CDP app is currently available on AppExchange. Using the app, advertisers can leverage Acxiom’s privacy-safe touchpoint data to quickly identify and build high-value audiences for maximum cost-efficient engagement. As a result, brands can realise significantly improved performance and business outcomes of their marketing initiatives, ensuring accelerated results on their CDP investment.

Additionally, as part of the AppExchange Genie Collection, partners can now actualise the power of data with the world’s #1 CRM platform – across sales, service, marketing, loyalty, commerce and external data sources – to accelerate business growth.

David Skinner, chief strategy officer at Acxiom, said: “Acxiom’s decades-long experience in privacy-compliant data services and identity management offers Salesforce clients expertise other partners can’t bring to the table.

“Marketers using Acxiom’s Data Enhancement for CDP app can increase their advertising efforts’ precision and predictive power and improve campaign response rates. Doing so will help them get in-market faster, reduce marketing costs and maximise their ROI on the Salesforce platform.”

Woodson Martine, EVP and GM of AppExchange, said: “Salesforce is thrilled that Acxiom has joined the AppExchange Genie Collection. A data-first approach and a single-source-of-truth has never been more important for brands to deliver on customer expectations in today’s digital world.

“We can’t wait to see how the innovations from Acxiom will help our customers to achieve success in an increasingly competitive environment and accelerate their digital transformation journeys.”

Tags: Acxiom, apps, Salesforce