Digital Marketing

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in the market for your products or services? At Tao Digital Marketing, we’ve recently generated some great

Thank you for subscribing! Design Keywords Website Promotion Blog / SEO Strategy / Homepage SEO is Real! Here’s How to Do It Is it really possible to optimize your homepage to get it to rank higher in the Search Engine Results Page (SERP)? Whether or not homepage SEO actually exists has long been a hot debate among SEOs. Some say that if the rest of your webpages are optimized for

It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of deep breaths and grab a piece of (digital) paper and write down the things you

TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters. What this means. The update was first noticed by social media consultant Matta Navarra on Twitter, who posted that the new character limit allowed users to express more details about their content, generate more engagement, and make their videos more searchable. Woah…! TikTok has increased video description character limit to 2,200 characters! This is huge