Broken link building is one of the most popular link-building tactics around. It’s the fifth most widely used tactic according to Aira’s annual state of link building report, which crowdsources opinions from over 250 digital marketing professionals. But it’s not entirely foolproof, and there’s some nuance to doing it well. In this guide, you’ll learn how to get backlinks from broken link building. But first, let’s cover the basics. What is
Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today’s Whiteboard Friday, Ola tells you what “next search intent” is, why it’s important, and how to optimize for it. Click on the whiteboard image above to open a high resolution version in a
Blog / Link Building / How to Run a Successful Cold Outreach Campaign that Generates Guest Post Opportunities on Scale Blog posting blew up on the internet a couple of decades ago. Ever since then, we’ve seen thousands of bloggers writing content on their websites, sharing ideas, and building a hyperactive content engine for their readers. Fast forward to 2022, and blogging is still going strong. Guest posting and blogging,
So you went to browse a page on your WordPress site and received an “ERR TOO MANY REDIRECTS” error instead of the page loading normally. What exactly does this imply? This message appears if your site gets stuck in a redirect loop. It’s fine if you’re bewildered here. This message frequently has no other information and can appear ominous. Rest assured that the problem can be resolved in a few
As an online store, you want to sell as many units of your products as possible. But, every online store will eventually reach a point where products run out of stock. Then comes the big question: how should you handle these out-of-stock products properly for ecommerce SEO in your WooCommerce or Shopify store? As in so many things when it comes to SEO: it depends. How does Google handle out-of-stock
Not every page on your website will earn you backlinks. That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type of page you can create that will naturally earn links better than others. In the SEO world, we call them “link bait.” Knowing why and how link bait works will help you create
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The goals of the migration were, among other things, increased page speed and creating a state-of-the-art, future-proof
Blog / SEO Insights / 5 design tips to create landing pages that convert (with examples) The creation of effective landing pages is an important part of any successful digital marketing strategy. And, while there are a lot of differences in the way they look, as well as various techniques used to attract visitors, they all have the same fundamental purpose: to convert to the next stage of the buyer’s
The majority of people think of links as a way to connect two different websites. You can use hyperlinks to connect two of your blog articles or to a landing page, product page, or even a tweet to your website. But hyperlinks are capable of much more. You may also use hyperlinks to link to content on the same page with a little editing. These are known as jump links.
Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Yoast SEO for Shopify app. What makes this app stand out is that it’s been created by a team with over 10 years of experience in SEO. But how does
