How to do SEO for boring products • Yoast

By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer that just could not come up with the right, engaging content. Sometimes it’s just hard

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How to Create an SEO-Friendly Website: The Complete Checklist

An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use, and search-focused. Here’s a Venn diagram explaining this: An SEO-friendly website is the intersection of these three sets: If you want to design an SEO-friendly website or make sure that yours is like that, follow the checklist below. SEO-friendly website checklist Your website’s design and performance can impact your search rankings or even prevent your site

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How to Earn Topical Authority in 2022 and Beyond

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As is often the case with SEO, if you’re doing it well, then you are probably already topically relevant. Topical authority isn’t new, but it’s a term that I’m seeing a lot right now in the SEO sphere. But hey — if you’ve not yet earned

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SE Ranking Awards And Nominations — Let’s Celebrate

Thank you for subscribing! Blog / SE Ranking News / SE Ranking’s Awards Shower Over the Last Six Months Over the past 6 months, SE Ranking got a lot of acknowledgement not only from our wonderful clients (whose opinion we value above all) but also from expert jurors specializing in SEO, PPC, content, and other digital marketing fields.  Thus, in November 2021, we became the finalists of the UK Search

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How to adapt your content SEO strategy • Yoast

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet your goals? Simply reset your goals? Or do you adapt and improve your SEO strategy?

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The Only 29 Free SEO Tools You Need

Looking for a list of free, useful SEO tools? Then look no further. You don’t need every free SEO tool under the sun. You just need enough of them to cover your use cases. After a few years in SEO and content marketing, I’ve found these free SEO tools are all you need. Monitor your website’s SEO health, see who’s linking to your website, and learn what your website is ranking for

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How to Perform a Basic Local Business Competitive Audit (Updated for 2022)

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Why is that business outranking mine?” This has to be the commonest local search FAQ, and a worthwhile answer to it will always require real analysis.  Today, I’ll teach you to assess 50+ factors and provide you with a free, copyable spreadsheet to fill out to

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Meet SE Ranking’s AI-powered On-Page SEO Checker

On-page SEO SE Ranking tools Blog / SE Ranking News / On-Page SEO Checker 2.0: make sure your pages are healthy and see how they stack up against rivals If you want your web pages to rank at the top of the search results, creating well-designed pages with quality content may not do the trick. What you need to do to achieve high rankings is make sure that your pages

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Accessibility in social media • Yoast

Social media plays a huge part in our day-to-day lives. It’s used by people from all walks of life. But are your social posts accessible to everyone? Would you know where to start if someone from your c-suite said that you needed to implement a more accessible approach to your social strategy? In this blog post, we’ll outline what accessibility within the realm of social media is and why you

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How to Write Better Content Faster

What if I told you that you could write faster, better, and in a way that increases your odds of ranking highly on Google’s search results? Well, you can—with content outlines. Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article. I’ve personally outlined thousands of articles over the last 10 years, and it’s been the

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