SEO

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The average SEO-focused product page converts at only 2.9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel

Blog / Case Studies / How SE Ranking helps marketing agencies build rapport with clients The Agency JOUR J is a digital communication agency from Grenoble, France. They help businesses to grow their online visibility through SEO and digital marketing (including content creation, social media management, building advertising and email campaigns, etc). The agency works with both enterprise companies and SMBs. Challenges Convince clients to invest in SEO despite the

Do you want to change the font size in WordPress posts or pages? The font size on your website might pay off on how visitors view it. After all, you don’t want something too small to read on different devices. It may prompt visitors to abandon their attempts to read the text and leave your website. Changing the font size may encourage readers to spend more time reading your content

We’ll start with a brief summary of YouTube ranking factors. Next, we’ll make a best-guess assessment of how they break down from a practical standpoint. YouTube ranking factors There are two core overarching groups into which YouTube ranking factors fit: relevancy and authority. Relevancy Transcripts and Visuals YouTube and Google have two main tools for working out the content of a video. First, the transcripts (both automated and manually uploaded).

Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. May 27 Paid Media Specialist @ Marion Relationship Marketing (U.S. remote) Salary: $55-65k/yr Own the development, management, and optimization of all client search, social, display,

There are thousands of marketing tools, but only a few fit the bill for small businesses. Some you may already know; others you should consider using. We’ll outline how to use the best feature of each tool so that you can get started on delivering some real marketing success today. Sounds good? Let’s get into it. 1. View monthly comparison reports with Google Analytics on your phone Google Analytics is a free tool that

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. Enjoy, and stay tuned for

Copywriting Сontent Marketing Blog / Content / How To Write A Blog Post Intro To Hook & Keep Them Reading They’ll never get past your blog intro if it sucks. If you’re not a professional writer, the thought of writing an engaging and attention-grabbing blog post introduction can be daunting.  You might ask yourself: How can I make sure my blog intro stands out and hooks my reader? What should

Do you write for a blog? Do you want to remove the date from WordPress posts and keep it new and fresh all the time? Many bloggers and site owners prefer to hide the publication date rather than display it. A cornerstone of blogging is ‘evergreen’ content, which refers to postings that are always relevant and never go out of style. However, including dates in your URLs can make your

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts.  Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a