Snowflake, a data cloud company, has announced Snowflake’s general availability on Microsoft Azure in the UK, driven by high customer demand for local data residency from both the private and public sector in the UK.

Snowflake enables institutions across multiple industries to deploy data and analytical workloads to suit their business-critical needs. With true multi-cloud availability across three major public clouds, organisations can deploy Snowflake’s unique data capabilities with region-to-region and cross-cloud data replication for workloads, across their chosen cloud service providers. Multi-cloud deployment supports firms’ ability to manage operational resilience requirements to meet ever-changing regulations.

Snowflake is supporting local organisations with their data localisation implementations, including organisations across a wide range of industries, such as financial services and the public sector. For such organisations, a Data Cloud located in the UK can facilitate compliance with laws and regulations linked to handling sensitive customer data. This new deployment will enable businesses using Snowflake to keep their data in the UK, while at the same time taking advantage of the flexibility and scalability of Snowflake Data Cloud.

Julien Alteirac, area VP UK&I, Snowflake, said: “This Microsoft Azure deployment further highlights Snowflake’s commitment to helping businesses in the UK take full advantage of cloud technology while also enjoying data residency.

“Snowflake customers in the UK can keep their data in the country, and at the same time benefit from the flexibility of multi-cloud to drive innovation and adaptability for their organisations. This deployment is a further representation of our ongoing commitment to data innovators in the UK.”

Orla McGrath, global partner solutions lead, Microsoft UK, said: “This launch further demonstrates our commitment to meeting our customers’ most stringent requirements, working hand in hand with our key partners.

“By ensuring availability of the Snowflake Data Cloud in our UK data centres, customers and partners across a wide range of industries can be better prepared to meet local data residency requirements, whilst leveraging the tools they need to accelerate their own data and AI strategies.”

Customers using Snowflake’s Data Cloud can discover and securely share data, as well as execute diverse analytic workloads. The platform is a cloud-native powerhouse of business intelligence capabilities, including applications, cybersecurity, collaboration, data warehousing, data lake, data engineering, data science & ML, and unistore. Snowflake uses an innovative, per-second pricing model, enabling customers’ access to almost limitless capacity while only paying for the resources they consume.

Tags: azure, microsoft, Snowflake