SEO isn’t going anywhere soon. Not only does it drive plenty of traffic to your website, but it can also help you gain brand recognition and an edge in the business market as well. With that said, how do you know which SEO trends will work best for your company in 2022? Why are they important, and how can you create your marketing strategy around them?
We’ll take you through the 9 most important SEO trends we see dominating in 2022, starting now! This list is by no means exhaustive, but it covers some of the most pressing SEO needs that businesses will face over the next few years. Before we get started, however, let’s take a look at what everyone needs to know about SEO trends in general.
Why SEO Trends are important
Search engine optimization is continually changing. If you don’t keep up with them, it will be difficult for your website to appear in search results. SEO can also impact conversion rates and sales, so you need to know what changes are happening and why they matter if you want your site to rank highly and have a high-converting design. With their consistent evolution and change, SEO trends are always interesting as well as informative.
That’s why it’s so important to stay informed about SEO trends (and stay up-to-date with any new algorithm changes). By 2022, most experts predict that SEO will look very different than it does today. With new updates expected regularly over time, you can either adapt or miss out on some serious business opportunities. This guide will walk you through some of our most highly anticipated SEO trends for 2022 — as well as what we hope won’t stick around for much longer.
1. Technical SEO
In particular, technical SEO plays a critical role in ensuring that your site performs well. A slow website not only frustrates users but can also get you penalized by search engines like Google. In fact, Google specifically refers to page load time as a ranking factor for SEO. All things considered, there’s no question that technical SEO is one of the most important trends for online businesses going forward—and one you should pay close attention to if you want your site’s rankings to improve over time.
When it comes to technical SEO, there are different kinds of tools. The first is site assessment. This would cover things like crawling and indexing coverage, server response codes and redirect chains. The second area that needs attention from a technical SEO point of view is security. Security issues can easily ruin a website’s reputation among both users and search engines.
Good Read: How To Improve Web Page Speed?
2. Focus on Mobile Websites
In 2016, Google began rolling out a mobile-friendly update. This update focused on how easy it was for users to navigate through websites from their smartphones. If your website isn’t mobile-friendly, it can hurt your search engine rankings and traffic as Google is constantly striving for its user experience to be seamless. Make sure that your website has a responsive design so that you stay ahead of SEO trends for 2022.
3. Quality Content Is Still King
Content marketing is still one of, if not THE most effective way to grow a brand and build authority. Using an extensive library of keyword research data and SEO tools, brands can create meaningful content that’s relevant and interesting for their audience.
The added benefit is that when visitors click on these types of links from Google, they’re usually converted into leads or customers at a much higher rate than normal text links. In terms of SEO trends for 2022, creating quality content will never go out of style!
4. Improved Page Speed
Faster loading pages result in increased visitor satisfaction, higher conversions and even an improved position on search engine results pages (SERPs). The most widely used metric for judging page speed is known as page load time.
A good rule of thumb is that any page should take no longer than 3 seconds to load. Anything more than that is a total turn-off. If you have any questions about improving your site’s speed, contact our marketing team today!
5. Expanded User Experience
As consumers, we don’t care so much about search engines or SEO. We care about getting better results quickly and easily when we Google something or want to learn more about a product or service.
In other words, SEO is all about user experience. With UX on the rise and content marketing becoming even more crucial, it only makes sense that SEO trends would follow suit. The biggest change for SEO, however, will come with how machine learning has begun taking over a greater percentage of everyday tasks, such as search and advertising—and it’s only going to continue growing from here.
6. Better Focus on User Intent
As SEO evolves, our approach needs to evolve with it. Rather than optimizing for SEO, we need to optimize for user intent. We’re getting better at tracking what people are searching for and why they’re searching. Then, we can build our content based on that intent rather than what keywords we’ve optimized it for. But here’s a secret: The keyword is still king.
7. Refreshed Existing Content
Just as every day is a new opportunity for search engine optimization (SEO), it’s also a chance to polish existing content. Tweaking articles—or even entire websites—to keep content fresh and relevant is one of many SEO trends that can help your website rank higher and, therefore, make more money.
You can refresh articles by adding current facts or statistics, or you can reword paragraphs entirely. Either way, if you update your content regularly, people will continue to share it on social media sites like Facebook and Twitter because they think it’s new! According to Outbrain, 86% of consumers prefer up-to-date information about products online.
8. Omnichannel Digital Campaigns
It’s crucial that you have a consistent, unified, digital campaign strategy. Building an omnichannel digital campaign allows you to cross-promote content across multiple devices and formats. These tactics are essential for staying relevant in SEO trends for 2022, because it will allow your customers a seamless experience between online and offline platforms.
Although Google recommends single platform marketing, Omnichannel Digital Campaigns requires cross-platform marketing. Cross-platform marketing has proven successful time and time again by providing users with the opportunity to purchase products using multiple devices (i.e.: Mobile device or desktop).
Due to SEO trends for 2022, content marketing campaigns that include sharing on social media networks will be highly prioritized over content created specifically for one device alone.
9. Interactive Experiences
The next trend that’s going to take over SEO is interactive experiences. Google loves it when a site makes it easy for their users. That’s why they’re going to reward those websites that interact with their users, and make sure they have a good experience while browsing your site.
If you are looking at improving your SEO then start thinking about how you can do more than just having content on your website, but how you can create an interactive experience for your readers and customers. The easier it is for people to get around and use your site, then Google will reward you for it!
If you’re running a business and you have not yet focused on search engine optimization, it is time to start! SEO can help your business find new customers, understand their needs, and even outrank your competitors. Some of these SEO trends might look intimidating now but if you practice them now they will be easy in just a few years.
Don’t waste any more time; if you aren’t at least paying attention to how businesses use online marketing strategies such as SEO Services, it could cost you more than just lost sales—it could impact your bottom line for years. Implement one or two of these trends for better results today and begin preparing yourself for future ones before they become a part of everyone’s digital toolkit.