Email marketing is a powerful tool when used correctly. But one of the most common mistakes email marketers make is not timing their emails correctly. If you send your email at the wrong time, it will likely go unnoticed or unread. In this blog post, we’ll give you some tips on when to send your emails for maximum engagement and effectiveness.
#1 Understand your audience and their email habits
When do they typically check their email? In the morning, afternoon, or evening? Knowing when your audience is most likely to be checking their email will help you time your email correctly. If you’re not sure when your audience checks their email, try sending out a survey or poll to collect this data. You can also look at your email analytics to see when your emails are being opened and clicked on. This will give you a good idea of when your audience is engaged with email.
Once you have a good understanding of when your audience is checking their email, you can start to experiment with different sending times. Based on your findings, you can start to develop a schedule for when to send your emails. This will help ensure that your emails are being sent at the best time for maximum engagement.
#2 Use generally available engagement data
If you don’t have the time – or patience – to check your audience’s email habits you can rely on existing statistics. Research shows that the best time to send emails is mid-week and mid-morning. Tuesday, Wednesday, and Thursday are the best days to send emails, with Tuesday being the most popular day for email marketing. And as for the time of day, 11 am is generally the best time to send an email.
Of course, these are just general statistics and you should still consider your audience’s email habits when timing your email. But if you’re in a pinch and need to send an email quickly, these days and times are generally a safe bet. Also, age has major relevance in this topic. For example: in email marketing to Baby Boomers (those born between 1946 and 1964), you’ll want to avoid emailing them late at night or on weekends, as they are less likely to check their email during these times. Emailing Millennials (those born between 1981 and 1996) is a bit different. They are more likely to check their email at all hours of the day, including late at night and on weekends. So, if you’re emailing this age group, you have more leeway when you send your email.
If you are targeting business then the best time to send emails is during working hours as this is when people are more likely to be checking their email. However, if you’re emailing a consumer audience, you can email at any time as they are more likely to check their email throughout the day.
#3 Pay attention send hours and timezones
Another thing to keep in mind is time zone differences. If you have a global audience, be sure to take into account the different time zones when timing your email. You don’t want to accidentally send an email in the middle of the night! so take advantage of VerticalResponse’s email scheduling tool: This can be a great way to make sure your email is sent at the perfect time, without you having to think about it. This way, you can set your email to be sent at a specific time and date.
Did these tips help you? What are some other email timing tips that have worked for you? Share your thoughts in the comments below! And be sure to check out our email marketing services to see how we can help you time your emails correctly and get the most out of your email marketing campaigns. With over a decade of experience, we know a thing or two about email marketing!
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