Writing great page titles and SEO titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and it’s also one of the most important factors that Google uses to determine the topic of a page. Well-written titles are essential to SEO! This article covers why you need great page titles and SEO titles, and
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If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to do this, or is it just another overhyped SEO trend? In this post, we’ll discuss four perceived benefits of targeting low-volume keywords and why they’re not always
Home >> Landing Pages >> What Is UX and How You Can Use It to Improve Your Website conversions You may have heard of the term “UX” before, but you may not be sure what it means. UX stands for “user experience,” a field of study focusing on how people interact with websites and digital products. If you want to create a website or product that is user-friendly and easy
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit penned inside. With economists caroling “austere” and “scary” in their predictions for 2022’s 4th quarter shopping
When you first meet Gabriella Martins, the first thing that stands out is her infectious smile. She’s warm, friendly and eager to share her story — a journey of self-discovery that led her to a career in graphic design. And it’s the kind of story that will inspire anyone who has ever doubted themselves or felt like achieving their dreams was out of reach. It’s also a reminder that when
Thank you for subscribing! Blog / Digital Marketing / How to localize translations for SEO impact Some tourists are easy to spot from a mile away, aren’t they? You know what we mean: They dress differently. They seem unfamiliar with the area. They also speak in a different language or accent. It’s laughably obvious. It only takes a quick glance to know they’re not from here. Search engines see your
What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach new audiences. Marketers use various strategies to identify influential individuals and gain access to their followers. In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy. What Is Influencer
You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have to do with SEO? We’ll explain all of this, and how to get started, in this post! Yoast SEO makes this easy Our WordPress plugin and
Halloween is a fun holiday, but it doesn’t always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office’s Halloween festivities! How many days of the year are you encouraged to dress up and goof around at work?
