When embedding a YouTube video on your website, you’ve probably discovered a minor but very annoying issue: YouTube embeds are not natively responsive. This means that when you’re viewing your web page on a mobile device for example, the video doesn’t properly resize with the rest of the page elements. This can negatively impact your website’s design and usability. So why does this happen, and what can you do about
If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change.
What is the greatest skill in SEO? If you believe this tweet, it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. As I’ve always found, asking many SEO professionals one question will get a wide
When I’m not typing away creating marketing content, you can often find me mashing keys while playing video games. Whether I’m surviving the night in Minecraft or fending off enemies in Skyrim, I’m almost always checking my health bar to see whether I should stand my ground or flee to fight another day. While the marketing landscape certainly isn’t a battlefield, there’s still stiff competition, and monitoring the health of
An SEO audit is where you find opportunities to improve a site’s search performance. To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for. And if you use both of them for what they are best at, you can do a comprehensive SEO audit without spending a dime on
At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors. Nofollow links
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from
At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed that misalignment between sales and marketing could damage financial performance, yet there are a number of disconnects between the teams from strategy to process.
Thank you for subscribing! Content Marketing Ranking Factors Blog / Google SERP / What are EAT and YMYL and how to optimize your content to build trust Google rewards sites that produce high-quality content because they tend to have the best answers to relevant queries. The two primary concepts that Google uses to assess content quality and value to readers are EAT and YMYL. In this article, we’ll take a
Hello (goodbye?), October! 🎃 Can you believe we’re almost through 2022? That’s horrifying in and of itself! In this month’s edition, you’ll find… Fun Halloween facts… An amazing marketing campaign for the new horror film, Smile… And a surprise update from Twitter that we’ve ALL been waiting for! #DYK Irish immigrants brought Halloween to the U.S. ☘️ During the mid-1800s, a flood of Irish immigrants fled from the potato famine
