Holidays are that time of the year when people spend tons of money on gifts for friends, family, and loved ones. In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021. This is a fantastic opportunity for SEOs and marketers. In this post, you’ll learn six simple SEO tips to implement for the holidays so you can rank your pages higher
Are you looking for ways to get a head start on your email marketing for Black Friday 2022? If so, you’re in luck! In this blog post, we will discuss some of the best ways to prepare for Black Friday and generate more sales through your email marketing campaigns. Stay tuned, because we’re about to dive into some of the most effective strategies that you can start using today! 😮
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search engine
Ever participated in an auction? Placed a bid on something? All that auctioneer-speak isn’t just reserved for storage units and pawn shops. Advertising on Google works much the same way with Google Ads Auction. It works like this: You place your bid, which is the maximum amount of money that you’re willing to pay for a click on your ad, and the algorithm (essentially) does the rest. How can you
If you have a local business selling products or services, you have to think about the local ranking of your website. Local SEO will help you surface for related search queries in your area. As Google shows local results first in many cases, you need to make sure Google understands where your location is. In this article, we’ll go over all the things you can do to improve Google’s understanding
Ready to take your PPC strategy to the next level in 2023? Your first step is staying up-to-date on the most important PPC trends. This ebook is filled with the insights you need to succeed in pay-per-click advertising next year. We interviewed 22 top PPC marketing experts to learn what trends in 2023 will have the most impact in paid media – paid search, paid social, remarketing, and more. In
Join thousands of search marketers online next week at SMX — November 15-16 — to learn actionable tactics that will take your SEO and PPC campaigns to a new level of success. Your FREE All Access pass unlocks nearly 50 tactic-rich sessions programmed by the Search Engine Land editors that explore the latest search marketing issues — from machine learning to E-A-T, critical GA4 reports, winning site structure, and more. Each day kicks off with exclusive keynote conversations
The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If you’re unsure what to do, here are nine marketing strategies that will wow your customers and boost your company’s revenue. What is Black Friday? Best Black Friday Marketing Ideas Incorporate
SEO is essential to marketing any event, gig, or conference to help people find it when they search online. SEO for events is quite specific. But it’s no rocket science to help your events rank high on search engines. Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. 1. Do keyword research before confirming event location Booking the most obvious venues,
As you’ve probably realized by now, marketing experts like you and me can do just about anything — like seeing the future. What’s that? You were sick on the day everyone else had prophecy lessons? Not to worry — I’m here to be your guide. I’ve even got an extra crystal ball you can use. Just peer inside to get a glimpse of your marketing future. Spoiler alert: You’re looking
