Google and Bing offer unique methods of video discovery, through https://google.com/video and https://bing.com/videos respectively. However, the way they discover, rank and present videos are very different. In this post, we’ll break down the ways in which the two platforms differ. And we’ll discuss what you need to do to make your videos well optimized for both search engines. To get videos indexed on Google and Bing, you generally need to
In the pantheon of content types, the case study takes a special place. While blog posts and white papers are often for consumer education purposes, the case study is one of the best ways to shine a spotlight on your brand, services, differentiators and successes for any potential client. It’s one of the more direct content marketing assets, and ideal for leads who are further down the funnel. The case
Public relations has always been a critical factor in building a brand, and it is no different in today’s digital society. Times have simply moved from billboards and press comments outside office buildings to creative digital campaigns and quotes in key online publications. The best part? Digital PR and SEO go together like peanut butter and jelly. Digital PR is not only beneficial to your website in its own right,
The advent of the internet gave travel companies a whole new avenue for exposure. Where once you may have had to rely on outdated brochures, grainy photos, or (worst of all) Uncle Gary’s boring slide show about his trip to Bermuda, now anyone can create, curate, and share photos, videos, and stories from their vacation in seconds. And while this is great for exposing people to lesser-known attractions and must-see
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What does it take to advance your career? Knowledge? Absolutely. Skills? Most definitely. But there is another element, one so important that without it, knowledge and skills lie dormant: Action. In my experience, the ability to take action sits firmly on the foundation of a strong
Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads.
Thank you for subscribing! Blog / Technical SEO / How to Pick an SEO-Friendly Theme for Your Business New website owners often make the same old mistake. They begin to think about SEO after the website has been launched. It’s a bad strategy. First, you need to make the site understandable to crawlers so that they can easily explore (scan) and add your content to the index. Second, your website
Home >> Email Marketing >> Email Marketing Agency: How To Use the Vertical Response Status Page So, What is the Vertical Response Status Page? Working with an email marketing agency should be more hands-off. Implementing a status page for our customers is one of the best ways to do that. The point of the Vertical Response page is to allow end users to have a view of when our email system
Do you want to delete all comments from your WordPress site but don’t have the time to do it one at a time? Normally, you would not delete every comment, but there may be times when this is necessary. If that’s the case, you’ll discover that WordPress isn’t set up to manage bulk comment deleting. WordPress can shift many comments to the trash bin at once, but not all of
Spend a little time on the Brafton.com blog and you’re sure to find our experts talking at length about marketing plans, marketing strategies and even marketing frameworks. We think about marketing day in and day out. We chat about it in the break room. Some of us have even admitted to having dreams about it. Simply put, we’re big fans of marketing in all its forms. But in all our
