A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, allowing Google to find your essential pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you rank better. What are XML sitemaps? An XML sitemap is a file that lists a website’s essential pages,
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be.
Google had a data logging error that impacted the Discover performance report in Google Search Console. This occurred on July 26, 2022 and may result in a drop in the number of clicks and impressions that Google logged. This did not impact your rankings or visibility, it was just a reporting glitch. The issue. Google wrote that on July 26 “due to a logging error, site owners might see a
When it comes to marketing, email campaigns are one of the most effective methods. However, if your emails are not engaging enough, they will likely be ignored. In this blog post, we will discuss 5 ways to grab your customers’ attention and increase engagement with your email campaigns! 1. Make sure to use proper list segmentation When sending marketing emails, always remember to use proper list segmentation and personalization techniques
Despite Shopify handling some basic SEO best practices out of the box, it’s unlikely to be enough to take your store to the top of Google. You need to optimize for all facets of SEO if that’s your aim. In this guide, you’ll learn how to do that to drive more traffic and sales to your store. Before we start… You should take care of a few things before reading this guide: Use responsive
If you frequent the internet, you’ve likely seen or heard about artificial intelligence (AI) image generation, text to image AI or DALL-E AI lately. But if you’re still not sure exactly what all the fuss is about, that’s alright! We’re living in extraordinary times in terms of technology. Every day there seems to be a new technological revelation that makes waves, imposes indirect promise, strikes fear in some and excitement
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs. But what about tackling competitive SEO from the opposite direction by creating link gaps?
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. This gives you another way to drive traffic to your website from your business’s LinkedIn page or your personal profile. Geri Silver, Creator Manager at LinkedIn, shared an example of the new link sticker. In the screenshot below, you can see how a link can be added on to any photo:
Thank you for subscribing! Backlink Profile Ranking Factors Blog / Link Building / The Ultimate Guide to Backlinks Just started your SEO journey? Maybe you’re building your backlink strategy or just planning further steps to create a website. In any case, this guide to backlinks should come in handy. We’ll discuss what backlinks are and why they are considered to be one of the most important Google ranking factors. This
If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats.
