As an online store, you want to sell as many units of your products as possible. But, every online store will eventually reach a point where products run out of stock. Then comes the big question: how should you handle these out-of-stock products properly for ecommerce SEO in your WooCommerce or Shopify store? As in so many things when it comes to SEO: it depends. How does Google handle out-of-stock
PPC advertising is one of the most effective marketing channels for driving new business leads, and while the general concept is straightforward enough (you pay for every click your ads get), many marketers still don’t fully understand this form of marketing and how it can help them. But marketers can’t really afford to ignore PPC anymore. It’s become one of the most effective ways to target potential customers, measure the
Not every page on your website will earn you backlinks. That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type of page you can create that will naturally earn links better than others. In the SEO world, we call them “link bait.” Knowing why and how link bait works will help you create
What’s the hype with chatbots? We’ve all been there at some point as customers where we have a burning question we need an answer to, and we check, and the store hours are closed, so we can’t call. We search but can’t find info in their FAQ section or on the website. Hello! A chatbot pops up to ask if you need any help. Finally, you can get your simple
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The goals of the migration were, among other things, increased page speed and creating a state-of-the-art, future-proof
To understand the importance of resilience in the workplace, let’s start with an example.
Blog / SEO Insights / 5 design tips to create landing pages that convert (with examples) The creation of effective landing pages is an important part of any successful digital marketing strategy. And, while there are a lot of differences in the way they look, as well as various techniques used to attract visitors, they all have the same fundamental purpose: to convert to the next stage of the buyer’s
As a business manager or owner, you know how many challenges you face each day. It can seem like an endless cycle of things to handle, manage, and navigate. Yet, no matter what else you need to do, making sure you’re connecting with current and future customers is critical for your business to continue to thrive. So, how can you connect, do the marketing necessary to engage your customer base?
The majority of people think of links as a way to connect two different websites. You can use hyperlinks to connect two of your blog articles or to a landing page, product page, or even a tweet to your website. But hyperlinks are capable of much more. You may also use hyperlinks to link to content on the same page with a little editing. These are known as jump links.
PPC or Pay per click can be one of the most effective ways to increase your brand awareness, drive inbound traffic to your website, and generate leads for your business – if you know how to use it properly. However, many people find themselves struggling with their PPC performance and end up losing a lot of money in the process due to low click-through rates and high cost per click.
