Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a
Did you know that the first-ever email was sent in 1971, over a decade before the official birthday of the internet? Since then, email communication has gotten so sophisticated and normalized that most people can’t help checking their inboxes multiple times a day. This is one reason why email marketing can be quite effective. Of course, it can be next to impossible for a single person to send out thousands of emails
Broken link building is one of the most popular link-building tactics around. It’s the fifth most widely used tactic according to Aira’s annual state of link building report, which crowdsources opinions from over 250 digital marketing professionals. But it’s not entirely foolproof, and there’s some nuance to doing it well. In this guide, you’ll learn how to get backlinks from broken link building. But first, let’s cover the basics. What is
SEO isn’t going anywhere soon. Not only does it drive plenty of traffic to your website, but it can also help you gain brand recognition and an edge in the business market as well. With that said, how do you know which SEO trends will work best for your company in 2022? Why are they important, and how can you create your marketing strategy around them? We’ll take you through
Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today’s Whiteboard Friday, Ola tells you what “next search intent” is, why it’s important, and how to optimize for it. Click on the whiteboard image above to open a high resolution version in a
Gamification has been a major trend in social media for a while now, and the Facebook badge system takes the fun to a new level. If you’re not familiar with the idea behind gamification, it’s the process of adding elements from game playing to other activities. In social media marketing, game elements increase user engagement and make the user experience more enjoyable. Like a scouting badge you might get for
Blog / Link Building / How to Run a Successful Cold Outreach Campaign that Generates Guest Post Opportunities on Scale Blog posting blew up on the internet a couple of decades ago. Ever since then, we’ve seen thousands of bloggers writing content on their websites, sharing ideas, and building a hyperactive content engine for their readers. Fast forward to 2022, and blogging is still going strong. Guest posting and blogging,
SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief! This is a newly created role focused heavily on leadership and strategy. Amanda will be overseeing the entire editorial team and guiding us into our exciting future. Amanda joined me to talk about her new role, content strategy, leadership, and how a solid content strategy, married with a strong editorial team, can empower and inspire your team. Before coming
So you went to browse a page on your WordPress site and received an “ERR TOO MANY REDIRECTS” error instead of the page loading normally. What exactly does this imply? This message appears if your site gets stuck in a redirect loop. It’s fine if you’re bewildered here. This message frequently has no other information and can appear ominous. Rest assured that the problem can be resolved in a few
Email marketing is still one of the most effective ways to get your message across. However, not all email marketing campaigns are going to work and be effective. You can’t just throw an email together and expect amazing results. There are many different factors that can contribute to an effective email marketing campaign, but today we are just going to talk about the design aspect. Can email marketing design make
