Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Yoast SEO for Shopify app. What makes this app stand out is that it’s been created by a team with over 10 years of experience in SEO. But how does
Unfortunately, you can’t just get a degree in content marketing and stop learning about it for the rest of your career. But you likely figured that out as soon as you got your first job. The field changes much too quickly, from what grabs audiences’ attention, to the words your customers use, and how you need to reach them. This is only compounded when you’re forced to deal with new
Microsoft Bing will no longer accept XML sitemaps that were submitted anonymously through HTTP requests, Fabrice Canel from Microsoft Bing announced today. The reason Bing will no longer allow anonymous sitemap submission is due to abuse by search spammers. How anonymous sitemap submission worked. Microsoft explained that since the inception of XML sitemaps with Bing, Bing allowed for anonymous submission through using a HTTP request, such as http://www.bing.com/ping?sitemap=http%3A%2F%2Fwww.example.com/sitemap.xml. No longer
All marketing has three core elements: Content: This is the medium your message takes. Examples include print ads, TV commercials, digital ads, blog posts, videos, flyers in the mail, social media posts, emails, speeches, etc. Distribution channels: This is the platform where you share the message. Examples include magazines, TV channels, webpages on the world wide web, search engines, the U.S. Postal Service, social networks, an email service provider, a
People love to be entertained, as well as learn and experience new things. So let’s use this knowledge to build marketing experiences around our products and services. These experiences can help us sell our products and services and fulfill specific marketing goals. In this article, you’ll learn what experiential marketing is all about and how to execute it based on more than 20 examples. What is experiential marketing? Experiential marketing is
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually figure out how to earn said
What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the
Humans process information visually, so why not communicate with prospects through imagery? Infographics are a cornerstone of content marketing, and they add branded design elements to your company’s image and assets. On social media, infographics are shared three times more than other content types. To keep your customers informed, promote your brand and position your company as more creative, versatile and strategic, infographics are your go-to resource. And there are
The first thing to realize about White Hat SEO techniques is that they have been around forever. They have been employed by SEO experts since the beginning of search engine optimization in the 1990s, and they will remain an integral part of any successful online marketing campaign going forward. While it’s true that many Internet marketers don’t see value in the techniques commonly referred to as White Hat, there are
Thanks. Cheers. Kind regards. Best wishes. Those are the only acceptable phrases to close business emails, right? You want to sound like a Serious Professional who approaches every business relationship with the proper sense of gravity and importance, don’t you? News flash: Depending on the message you’re trying to send, a straight-laced goodbye doesn’t always fit. Instead, check out these attention-grabbing closers that will be sure to get a chuckle
