[ad_1] The year may slowly be wrapping up but we’ve got an extra special, early gift to share before you log off that laptop and put away your favorite travel mug. We’re thrilled to announce the first 19 extraordinary speakers that will be taking the MozCon 2023 stage in Seattle this coming August (in alphabetical order). Snag your Super Early Bird tickets! Meet the speakers Amanda Jordan (she/her) Director of
[ad_1] You’ve heard the cliché about what a picture is worth (hint: about the length of this blog post). But what if we told you each picture — more specifically, a graphic design asset like an illustration or a motion graphic — was worth a thousand dollars in brand value? Marketers understand the true value that something with visual appeal can bring to a brand, but you may not know
[ad_1] Thank you for subscribing! Content Marketing Website Promotion Blog / Case Studies / How a Dutch marketing start-up secured the #1 spot on Google for the most competitive keywords Agency b2bmarketeers.nl is a popular b2b marketing blog that was created by Marcel Nanning in 2011. It has since become a leading resource for marketing professionals in Dutch-speaking countries. Visitors are delighted by their high-quality articles on b2b marketing, tool
[ad_1] Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online. Of course, the basics in 2022 are much different from the basics in 1998. It’s easy to get overwhelmed and distracted. It has never been more important to be disciplined in one’s approach to SEO.
[ad_1] Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re using today might not always reign supreme. So let’s talk about the direction that
[ad_1] 56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal.
[ad_1] Marketing channels are tools and platforms that brands use to communicate with their audience. If we squeezed the idea of marketing channels into a single picture, it’ll look something like this: Businesses use different means (content, messages, ads) to reach their audience in places where they hang out (e.g., social media, Google Search) or reach them directly (e.g., text messages, emails). They may use a selection of channels or all
[ad_1] The customer referral program is among the most effective marketing strategies to gain or appeal to new customers. But just how effective are customer referral programs, how do they actually work and how do you go about implementing your very own for your business? Here are your answers: What Is a Customer Referral Program? Most often, these types of programs provide incentive for existing customers to refer their friends
[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In July of this year, Dr. Peter J. Meyers and I published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after publication, members of the local SEO community, like Colan Nielsen, began noticing that the extraordinary
[ad_1] At Estudio34, we have a powerful mix between SEO and PPC, which helps us be more effective at optimizing spending and targeting. So, start by building a communication plan before creating your next digital strategy. Focus on leveraging some of the learnings from one another. Step 2: Define The SEO & PPC Problem To Solve First, you and your teams should ask yourselves: Are we paying for PPC traffic that