In July 2022, Google launched a new video indexing report in Google Search Console. This report will allow you to see how many pages Google has found, crawled, and indexed a video on, and much more. It’s incredibly useful because it helps you understand the foundation of your video SEO performance. Plus, the report also identifies possible fixes for any videos that don’t seem to be appearing in the search
Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent.
Link building is hard, time consuming, and often soul-destroying. This is why many people turn to buying backlinks. But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will it be a waste of money? Let’s take a look at the facts. Why buying backlinks is risky Google considers bought links that pass PageRank to be a link scheme that violates its Webmaster
Football (or soccer depending on where you are) fans have been waiting with bated breath for the sport’s marquee tournament. In 2018, football’s biggest event racked up a viewership of 3.5 billion people. This year, some 5 billion folks (more than half of the human population) are expected to tune in. Marketers everywhere just perked their ears up. There’s also another golden opportunity for marketers here: it’s the first time
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s episode of Whiteboard Friday,
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?
Thank you for subscribing! Ecommerce SEO Google Analytics Blog / Digital Marketing / 13 essential ecommerce metrics: how to track them and set KPIs for an online store In the world of ecommerce, you may find yourself bombarded by data. Marketing, sales, product list management, and customer support software measure every aspect of your online business. They also produce more metrics than you can track, process, and analyze. Any page
Word-of-mouth and positive recommendations have been the cornerstone of brand marketing and awareness since before brands were even a thing. Back before the internet and online reviews, if you wanted work done on your house you’d ask friends, family and neighbors if they knew a good builder or craftsperson. They’d dig out a business card from a drawer and there you have it — positive recommendation marketing at its simplest.
These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and each of them has had a major impact on best practices for SEO. Here’s a
This time each year, nature – as well as marketing – slows down as we head into colder seasons.
