30% discount on all products! • Yoast

[ad_1] Black Friday is right around the corner and we’re starting our sale extra early this year. This means that the Yoast Black Friday deals are here today! Are you waiting for that green traffic light? Now’s your chance — go go go! Buy Yoast SEO Premium or one of our other products and benefit from a whopping 30% discount. With $1 donated to One Tree Planted for every sale we make, it’s never been more worth

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Your Content Purpose: A Guide

[ad_1] Content comes in all shapes and sizes and can change to suit its audience’s needs. Really, there’s an endless variety of content — it’s not limited to a few types. That said, there are a few basic varieties of content marketing to get you started. These include: Blogs. Case studies. White papers. eBooks. Emails. Social media. Guest content. All of these categories have one purpose in common: They’re designed

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Is it the new snake oil of Google SEO?

[ad_1] Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions.  After Barry Schwartz shared the news on LinkedIn, a lively debate ensued. Even Moz and SparkToro founder Rand Fishkin chimed in on the comments

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Google Ads Account Managers Shouldn’t Contact Clients Directly

[ad_1] There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. According to the reports, agencies who don’t respond to emails from Google Ads account managers are being met with threats from Google reps to contact clients directly. In some cases, the Google Ads account managers call clients and tell them to drop their agencies.

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8 Easy (But Effective) Ways to Grow Your Email List

[ad_1] Your email list is one of your business’s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged with you and you have direct access to. You can make money at the click of a button whenever you need to with a strong email list. Unlike other marketing channels, you have full control and ownership here. So

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How to Go Live on TikTok + Top Features You Should Use

[ad_1] Are you interested in going live on TikTok but have a few reservations? If you are curious about TikTok LIVE, its features, and how to go live — this article is for you! To help you navigate TikTok LIVE, we’ll dive into the top TikTok LIVE features, the requirements to go live, and a few tips to keep in mind before you start your first broadcast. What is TikTok

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A Different Way of Thinking About Core Updates

[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. These days, Google algorithm updates seem to come in two main flavors. There’s very specific updates — like the Page Experience Update or Mobile-Friendly Update — which tend to be announced well in advance, provide very specific information on how the ranking factor will work,

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How to Nail the Tone and Voice in Your Email Marketing Campaign

[ad_1] When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your business can be tough, but don’t worry – we’re here to help! In this blog post, we’ll discuss what

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How to find backlinks of a website or a page: three ways revealed

[ad_1] Thank you for subscribing! Backlink Profile GSC SE Ranking Tools Blog / Link Building / How to find all the backlinks of any website In SEO, backlinks are a lot like votes in elections. By casting your vote (aka linking out to another site), you’re showing that you trust the candidate (another site) and consider their campaign (their content) reliable. If you want to go deeper into what backlinks

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