The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. In fact, featured snippets are now considered organic position #1, so it is part of any SEO strategy. What
Are you struggling to keep your email marketing subscribers engaged? If so, you’re not alone. Many businesses have trouble retaining their email list members, especially if they haven’t interacted with the company in a while. In this blog post, we will discuss some tips that can help you re-engage with inactive subscribers and improve your email marketing results! 1. Ensure your content is relevant First, take a look at your
Do you have a website? And do you want more traffic? If yes, then there’s no doubt about it: SEO should be part of your marketing efforts. It’s a great way to get and keep people on your website. But what does it actually entail? In this post, we’ll explain what SEO is and how you can get started! What is SEO? SEO stands for ‘Search Engine Optimization’. It’s the
In a fictional universe, a child was born on July 31, 1980. His parents were murdered by a villain soon after. A kind headmaster, a stern teacher and a high school dropout rescued the child and left him at his aunt’s and uncle’s. Eleven years later, the dropout returned to take the child to magic school. At the end of the school year, the child foils a plan set by
People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. Far less is SEO – search engine optimization – actually understood, though. First, it’s important to understand that, while SEO stands for search engine optimization, it is also often used interchangeably to describe the people who do SEO (a.k.a., SEO
Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities.
RTINGS.com (small for “ratings”) is one of the few affiliate websites that dominate the search results for a wide range of consumer electronic products, including televisions, headphones, and vacuum cleaners. It ranks high even for some of the most generic, fat-head keywords like “tv,” which has an estimated volume of 462K monthly searches in the U.S. alone. As of October 2022, the website drives approximately 9.5M organic search clicks in a
Short answer: No. In fact, it looks like most B2B marketers don’t foresee any major changes to their marketing strategies on the back of billionaire Elon Musk’s recent takeover of Twitter. After Musk acquired the popular social media platform late last month, we’ve seen some celebrities leave the platform. As the days have gone by, more and more are speaking out against the approach the new administration seems to be
With more than 15 years of experience in the industry, Hannah Smith has worked with a range of well-known companies, and her creative work has won multiple awards. She knows her stuff when it comes to creative content. That’s why we decided to pick her brain and ask her a few questions about content strategy and how to create content that helps you achieve your goals. The SEO industry agrees
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently?
