Content pillars, also known as pillar pages, are high-level introductions to a topic. They link to more detailed resources about each subtopic to form a content hub. Here are a few benefits of using a content hub strategy: Better organization – Pillar pages essentially act as a topical hub and allow you to explore a topic in detail. More engagement – It’s easy for readers to find related content and
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted in four simple steps: research, creation, distribution, and optimization. Click on the whiteboard image above to
Thank you for subscribing! Content Marketing Website Promotion Blog / Digital Marketing / A Guide to Quora Marketing: How to Use it to Boost Your Business In this new era of Internet-based communication, our lives have radically transformed. If a question pops into our heads, we can type it into a search engine, and the answer will appear before our very eyes–like magic. The range of possible questions can vary
Google Discover offers users a different way to search. Actually, it’s not really a search in a traditional sense — it’s a queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the next time you use it. But how can you
If you’ve been doing SEO for a while, you’ll understand what I mean when I say category pages are a common area SEO and UX experts disagree on. And this is for one key reason: SEOs tend to want to add more content and links, and UX experts want to prioritize clicks to products. However, there is a middle ground where we can retain the commercial nature of categories and
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important. SEOs and businesses use keyword
Thank you for subscribing! Blog / Digital Marketing / 6 Ways Marketing Agencies Can Optimize Remote Work After the global pandemic, companies the world over had to change their business model from in-office to remote work. Now, people are discovering how beneficial working from home can be—and for the environment, too! Did you know that working from home just one day per week could drastically reduce MtCO2 emissions? You heard
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how you can get them, and how structured data can help bring them to the search
Type a couple of hundred words and publish them somewhere—poof, you have a blog post. Or do you? If a blog post is published and no one reads it, is it still a blog post? Anyone can write a blog post. But not everyone can create one that people want to read. In this post, you’ll learn how to write blog posts that actually get readers. Let’s get started. Step 1. Find a
Thank you for subscribing! SEO Metrics Website Promotion Blog / SEO Strategy / Does pay-for-performance SEO really save you money? You’ve probably seen ads like “Rank #1 in SERPs super fast and cheap by using our effective SEO tactics. Guaranteed!” Tempting but suspicious, isn’t it? This is typically how pay-for-performance SEO agencies market their services. These agencies sweet-talk about how they only charge clients after achieving what the client wants.
