It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense of readability and user experience. The result is a frustration for the searcher. Google is aware of this and is trying to diversify the search results with a new Helpful
Google’s new helpful content update is meant to reward content that is written for humans. So how exactly does Googe define “helpful content”? In short, according to Google, helpful content: This is important to know because your definition of “helpful content” is likely different from Google’s. Here’s everything we know about what Google considers helpful content. What is helpful content? What follows is all the guidance and questions Google has
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. To hear more on this topic, and from our other amazing
Thank you for subscribing! Blog / Digital Marketing / How To Select Highest-Selling Affiliate Products & Book Profits Did you even make a single sale for that affiliate program you joined recently? The above question is a nightmare for almost every affiliate marketer. And if you fear answering that question (especially if you made little to no sales), don’t worry. Most people who try to make money online through affiliate
Public locations/venues — like art theaters, parks, bus stations, and stadiums – play a massive role in people’s lives in a community, town, or city. They are present in every community, and they are the foundational elements of a healthy and functional society. But when it comes to online presence, they may not get the same resources that may give them the online exposure they deserve. This is where our
Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced. 1. SEO needs to be a strategic initiative across the company The entire organization participates in SEO. It starts
Feeling overwhelmed by the infinite options for driving traffic to your website? You’re not alone. This article doesn’t list every traffic strategy under the sun. Instead, it lists the tactics we’ve used at Ahrefs. Let’s get to it. 1. Target topics people are searching for The Ahrefs blog gets over 427,000 monthly organic visitors. No doubt, search engine optimization (SEO) can work. For as long as you rank high on Google, you’ll
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to fulfill this need. With this well-organized, engaging video course, you can learn at your own pace,
Thank you for subscribing! Backlink Profile Ranking Factors Blog / Link Building / The Ultimate Guide to Backlinks Just started your SEO journey? Maybe you’re building your backlink strategy or just planning further steps to create a website. In any case, this guide to backlinks should come in handy. We’ll discuss what backlinks are and why they are considered to be one of the most important Google ranking factors. This
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, allowing Google to find your essential pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you rank better. What are XML sitemaps? An XML sitemap is a file that lists a website’s essential pages,
