Product identifiers like SKU and GTIN are essential for ecommerce SEO • Yoast

Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you want to help Google understand your product. Outputting it in the product Schema is the

Read More

How to Become an Affiliate Marketer (5 Steps)

Affiliate marketing is one of the best ways to create a passive income, work from anywhere, and create more freedom in your life. But how does one become an affiliate marketer? Does it cost anything to get started? How long does it take to actually make money? I’ve been in affiliate marketing for nearly a decade and have built three separate affiliate marketing businesses, two of which make six figures… And today,

Read More

Visual Search Optimization — Whiteboard Friday

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might see for visual search content. Click on the whiteboard image above to open a high resolution

Read More

What is Visual Content Marketing (with Benefits)

Thank you for subscribing! Content Marketing Design Images Blog / Digital Marketing / Visual Content Marketing: What Is It and Why Use It? Content marketing has become one of the most important marketing tools for businesses in today’s world. The pandemic and new technological advancements changed clients’ shopping preferences. Businesses are trying to keep up and build a more substantial online presence. ​​Conventional marketing tactics have now become obsolete, forcing

Read More

How to Change the Admin Email Address in WordPress – the Easy Way » Rank Math

Do you want to know how to change the admin email in the simplest manner possible? The admin email address is one of the most important things to remember when setting up your WordPress site, as it will be used to log in to your WordPress site. Whether you’re a company of one or 50,000 employees, emails are useful for managing everything from contact forms to messages from security plugins.

Read More

the ultimate guide to canonical URLs • Yoast

A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that you can find on multiple URLs — or even multiple websites. Using canonical URLs (HTML link tags with the attribute rel=canonical), you can have these on your site without harming your rankings. In this ultimate guide, we’ll discuss what canonical URLs are, when to use them

Read More

13 Affordable Digital Marketing Tactics That Work

The web is one of the best places to go if you want to promote a product or service but are on a limited marketing budget. The two main reasons are a) it offers low-cost or even free traffic and b) there are plenty of occasions to be promoted through other people’s websites and social profiles. Here are 13 ideas on how to tap into that potential. 1. Create blog

Read More

5 Things I Learned About E-A-T by Analyzing 647 Search Results

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As a writer at a content marketing agency, I’ve written for a lot of different clients, and almost everything I’ve produced has been intended to rank on Google and encourage website traffic. Here’s the challenge I (and every other marketing writer on the planet) am up

Read More

How to Do On-Page SEO

Thank you for subscribing! On-Page SEO SE Ranking Tools Blog / SEO Strategy / On-Page SEO Process Guide On-page SEO, also known as on-site SEO, is an optimization process you can use to rank higher in SERPs by tweaking the elements of your website that are within your control. This process plays an essential role when running successful SEO campaigns, helping you improve both your site’s rankings and user experience.

Read More

Site speed tips for faster video loading • Yoast

There’s no getting around it – video files are big. So big, in fact, that they accounted for 81% of internet traffic in 2021. Videos loaded on any given web page will likely be the largest asset a browser will have to deal with. Unless you are doing something extremely unusual (and probably inadvisable) with Images JavaScript, that is. This can lead some unseasoned web developers and SEOs to look

Read More