You worked hard to get those top keyword rankings. But the work doesn’t end there. If your listing fails to communicate value, you can’t expect many clicks to your website. And every lost click costs you a crucial opportunity to reach your audience. Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic. In this article, you will learn
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters delivered a level of actionable advice and inspiration that resoundingly reaffirmed why this event is one
Thank you for subscribing! Blog / Digital Marketing / How to Use Google Alerts for Marketing The rapid advancement of innovative technologies has enabled us to further push the boundaries of marketing. For instance, with the help of Google Alerts, we can monitor the web for the content relevant to our company, competitors, and industry as a whole. Let’s dive deeper into this topic to identify what is “Google Alerts,”
We take pride in our products and our company history here at Yoast. We’ve been around since 2010 and we’ve helped to optimize millions of websites across numerous industries. Throughout our existence, we’ve introduced many new features and made countless improvements to our plugins. The Yoast SEO plugins that you’ve come to know and love today are vastly different from what they were years ago. With that said, there are
Want to cause outrage in SEO? Change one word. Especially if that one word is a recommendation in the form of an SEO tool company. At issue. Brian Dean of Backlinko – and his integrity – is under attack for altering references (and links) from Ahrefs to Semrush. As recently as May 16, the most noteworthy article in question said this: “But if you had to make me pick ONE
Day two of Camp MozCon was everything we expected it to be: more networking, more marshmallows, and more brilliant presentations from the top minds in the industry. Speakers covered the SEO gamut — from research and content creation, to e-commerce, and more! Not only were the presentations chock-full of insights, but the storytelling had us feeling as though we were all sitting around the campfire. Everyone was dialed in and
Are you struggling to write product descriptions that are both SEO-friendly and engaging? If so, you’re not alone. It can be tough to strike the right balance between the two. Luckily, we found an awesome tool to help you. Bertha.ai is an AI-powered platform that makes it easy to write SEO-friendly product descriptions. In this blog post, Bertha and I will explain how you can use this tool to write
What do you do these days when you have a question? You ask Google. And what do you do when you look for a local service? You ask Google too. That’s why lawyers, attorneys, and law firms have been using SEO to get more clients. And with this four-step guide, you can too. But first, let’s answer an important question… Why is SEO important for lawyers? SEO (search engine optimization) is
If Camp MozCon has to come to an end, we wanted to send it off with a bang. After all, we have to get through the next 364 days before we get to do this again! So, in true MozCon style, we brought in the good coffee, handed out more Roger figurines, and cheered on our best pals as they took the stage. Now, we aren’t going to say we
Thank you for subscribing! Blog / SE Ranking News / New SERP Analyzer: Get a data-driven roadmap for creating new pages Much work needs to be done if you want to create a high-performing page. Creating a page blindly is a bad strategy because you should understand what kind of content needs to be produced, which keywords to use, and the minimum number of backlinks required to help your page
