What Is Localism and How Does it Relate to Local SEO?

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Local search marketing is a form of publicity unlike any other because of its potential for creating positive social change. July 2022 is Independent Business Month and the perfect moment to reinvigorate our work as local SEOs by reflecting on the meaningful bigger picture to which

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What is Search Engine Indexing & How Does it Work?

Thank you for subscribing! Blog / Technical SEO / In-Depth Guide to Search Engine Indexing  Ever wonder how websites get listed on search engines and how Google, Bing, and others provide us with tons of information in a matter of seconds? The secret of this lightning-fast performance lies in search indexing. It can be compared to a huge and perfectly ordered catalog archive of all pages. Getting into the index

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What it is and why you should care about it • Yoast

Bots have become an integral part of the digital space of today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this all mean for website owners? And perhaps more importantly, what does this mean for the environment? Read on

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7 Steps to Create Search-Optimized Content

Search engine optimization (SEO) is a lot more than just writing. However, you can’t have SEO without writing. It’s a crucial aspect that helps you show up in the search results. But what is SEO writing? How do you write for search engines while still writing for the people who use them? Is there a process anyone can follow to be a better SEO writer? In this guide, I’m going

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Link Relevance vs. Content Relevance in Link Building

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Relevance is talked about a lot in the context of link building. In truth, it’s something that no one can really provide a concrete (or even close to concrete) answer to, because none of us knows exactly how Google measures relevance. Even having access to things

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Getting Them Right for SEO

Thank you for subscribing! Content marketing HTML tags On-page SEO Blog / Technical SEO / How page title and description tags help in SEO The title tag and meta description are basic but core elements of SEO. And because Google tends to use meta tag content to generate snippets, they can have a direct impact on a searcher’s decision to click through to your website. But if you think that

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What it is and how it benefits you • Yoast

One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast search engines index your website. What if there’s a way to get your content indexed

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Core Web Vitals scores improving for top-ranked sites

Organizations have been investing resources into improving their Core Web Vitals scores, according to new research.  Enterprise SEO platform BrightEdge has compared the top rankings for 500 keywords, from this year to last, in four markets: education, B2B technology, finance and retail.  Core Web Vitals, one year later. It’s been just over a year since Google’s page experience update started rolling out June 15, 2021. It was completed Sept. 2. 

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Top Google Searches (US & Worldwide)

Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck! We’ve pulled four lists from our database of 19.8 billion keywords: Top 100 Google searches in the U.S. # Keyword Search volume 1 facebook 160,000,000 2 youtube 151,000,000 3 amazon 121,000,000 4 weather 103,000,000 5 google 70,000,000 6 walmart 63,000,000 7 gmail 59,000,000 8 google translate 42,000,000 9 home depot

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Use Google Autocomplete as an SEO Tool

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google Autocomplete (often referred to as Google Suggest) is one of the first Google search developments that appeared on SEOs’ radar. Many years ago, Google Suggest was what powered Google Instant results, making a huge impact on users’ searching journeys. SEOs have been using it as

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