We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other users running Yoast SEO. Today, we’re introducing the latest addition to our readability analysis in Yoast SEO Premium: the word complexity assessment. Let’s explore what it is and how to use it to your advantage! The word complexity assessment – currently in beta As you
Content marketing has been gaining popularity steadily. More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing. If you’re a startup, you’re probably wondering, “Should I use content marketing? And if I decide to, how do I go about it?” That’s what we’re answering in this guide. Why is content marketing important for startups? Content marketing is important for startups because it helps them get
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Note: Amanda Milligan collaborated with Stacker’s SEO specialist, Sam Kaye, to create this case study. When a marketer is asked about the value of content syndication, they’ll typically list two main benefits: Increased brand awareness, as you’re reaching a wider audience. Improved engagement, as people can
Thank you for subscribing! Blog / Digital Marketing / Trust factors for ecommerce websites Categories of products and services, shop address, contact and delivery information, FAQs, and other ecommerce page elements help strengthen user trust. Surely, you have noticed these elements when looking for new sneakers or a language course. In this article, we will closely examine trust signals, why they are essential for ecommerce websites, and how they help
YouTube is the biggest video website in the world. Over a billion hours of video are watched each day. But while YouTube is the primary home for videos on the internet, there are other places worth uploading your videos to in order to reach a wider audience. In this post, we provide a comprehensive list of other websites and social platforms that can deliver a significant number of views. We
Creating and selling educational courses can be a lucrative business. But if you already have a product to sell, you can actually use courses as a marketing tool. Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very clear understanding of how an educational course would help me promote Ahrefs. People like courses – Folks like Brian Dean
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. During my time in search, there are certain ranking factors that I’ve changed my perspective on. For instance, after coming to Go Fish Digital and working on internal linking initiatives, I started to realize the power of internal links over time. By implementing internal links at
Thank you for subscribing! Social Media Website Promotion Сontent Marketing Blog / Digital Marketing / What Is Influencer Marketing and How Can It Positively Affect Your Brand? Influencer marketing has become a powerful tool for businesses looking to reach their target audience. In fact, influencers can generate millions of dollars in revenue for brands. This marketing approach opens up your brand to wider audiences, niche markets, and differentiated content, all
With the 20th birthday of Google News coming up, Google launched a new version of Google News last week. Barry Adams, the news SEO specialist, sheds light on the new look of Google News in this post. What are the exact changes, and what does it mean for publishers, readers and SEO? As a bonus, you’ll get some tips to increase your chances to get into Google News! We also
SEO-related Chrome extensions can help you work faster and smarter. I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article. This extension allows you to inspect the meta information on webpages, find issues, and get advice to fix them. It covers meta tags, canonicals, Open Graph tags, structured data, hreflang, subheaders, and more. It also provides advanced data about the internal
