What is the greatest skill in SEO? If you believe this tweet, it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. As I’ve always found, asking many SEO professionals one question will get a wide
An SEO audit is where you find opportunities to improve a site’s search performance. To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for. And if you use both of them for what they are best at, you can do a comprehensive SEO audit without spending a dime on
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from
Thank you for subscribing! Content Marketing Ranking Factors Blog / Google SERP / What are EAT and YMYL and how to optimize your content to build trust Google rewards sites that produce high-quality content because they tend to have the best answers to relevant queries. The two primary concepts that Google uses to assess content quality and value to readers are EAT and YMYL. In this article, we’ll take a
Writing great page titles and SEO titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and it’s also one of the most important factors that Google uses to determine the topic of a page. Well-written titles are essential to SEO! This article covers why you need great page titles and SEO titles, and
If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to do this, or is it just another overhyped SEO trend? In this post, we’ll discuss four perceived benefits of targeting low-volume keywords and why they’re not always
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit penned inside. With economists caroling “austere” and “scary” in their predictions for 2022’s 4th quarter shopping
Thank you for subscribing! Blog / Digital Marketing / How to localize translations for SEO impact Some tourists are easy to spot from a mile away, aren’t they? You know what we mean: They dress differently. They seem unfamiliar with the area. They also speak in a different language or accent. It’s laughably obvious. It only takes a quick glance to know they’re not from here. Search engines see your
You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have to do with SEO? We’ll explain all of this, and how to get started, in this post! Yoast SEO makes this easy Our WordPress plugin and
In this in-depth report, Shopper Approved covers the many forms of USC and its benefits, the various tools to generate and distribute UGC, and how it works to improve online visibility in search results. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and conversions rates, including: How to increase your page rankings How to increase your organic traffic up to 400%
