[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search
[ad_1] If you have a local business selling products or services, you have to think about the local ranking of your website. Local SEO will help you surface for related search queries in your area. As Google shows local results first in many cases, you need to make sure Google understands where your location is. In this article, we’ll go over all the things you can do to improve Google’s
[ad_1] Join thousands of search marketers online next week at SMX — November 15-16 — to learn actionable tactics that will take your SEO and PPC campaigns to a new level of success. Your FREE All Access pass unlocks nearly 50 tactic-rich sessions programmed by the Search Engine Land editors that explore the latest search marketing issues — from machine learning to E-A-T, critical GA4 reports, winning site structure, and more. Each day kicks off with exclusive keynote
[ad_1] SEO is essential to marketing any event, gig, or conference to help people find it when they search online. SEO for events is quite specific. But it’s no rocket science to help your events rank high on search engines. Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. 1. Do keyword research before confirming event location Booking the most obvious
[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you’re developing quarter after quarter, month after month, year after year, is actually maximized for ROI, results, and
[ad_1] Thank you for subscribing! Keyword Research Keywords Blog / Content / What is keyword cannibalization, and how do you fix it? Imagine optimizing your site for search engines using the most effective practices and still not getting the results you want. Your organic traffic rate isn’t increasing, and sometimes it even goes down. Your target keywords aren’t making any progress in the SERP, and your pages can’t get to
[ad_1] In this day and age, page speed is everything. Not a day goes by without a new article, Google representative, or SEO expert telling us that optimizing for speed is among the most important things you should do for your website. And they’re right, of course! Page speed influences SEO in many ways. Here’s an overview of how page speed and SEO go together. What is page speed? “Page
[ad_1] When it comes to affiliate marketing, tools are your friends. They can help you get more traffic and do your job both faster and easier—especially as your business scales up. I’ve been building and growing affiliate websites for nearly a decade and have recently made a “multiple six-figure” exit from one of my websites. If it wasn’t for the following tools that I used on a daily basis, this
[ad_1] The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should go about it. The power of keyword research lies in better understanding your target
[ad_1] When embedding a YouTube video on your website, you’ve probably discovered a minor but very annoying issue: YouTube embeds are not natively responsive. This means that when you’re viewing your web page on a mobile device for example, the video doesn’t properly resize with the rest of the page elements. This can negatively impact your website’s design and usability. So why does this happen, and what can you do