People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them. This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses. Backlinks are clickable links from one website to another. In 2016, Google’s Andrey Lipattsev confirmed they’re one of Google’s strongest ranking factors. But not all backlinks are
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Is it testworthy, or is it untestworthy? There’s a fine line between optimizations and experiments. Testing something is an exercise in curiosity, whereas optimizing a thing is an act of certainty. If we know the outcome of a given activity before we perform that activity, we’re
Thank you for subscribing! Content Marketing SE Ranking Tools Blog / SE Ranking News / SE Ranking’s new AI content tool: create SEO-friendly texts faster You won’t rank on Google—or any other search engine for that matter—if you don’t have content on your website. But even if you do, you need high-quality content to get to the top of the SERP. If you’re wondering how to create content that search
Do you want to keep any previous content in an archive rather than delete it? Are you looking to archive WordPress posts? Your previous content may occasionally seem out of place as websites get older and your content changes. This is partly because quality control on your website has improved over time, search engine rankings have changed, SEO has evolved, and all these things directly impact how content is produced.
Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog post, you’ll need to invest time in promoting it and keeping the content up to
Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods pretty much boil down to finding keywords that: Potential customers are searching for. Have value for your business. Are within your wheelhouse to rank for. Let’s go through how to do this in four simple steps. 1. Find keywords with traffic potential There’s
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help you to carve out a competitive advantage. As search engines adapt to provide the best results to conversation queries, your web content should adapt too. Once you understand the
Thank you for subscribing! Blog / Content / Content Audit Complete Guide When was the last time you evaluated existing content on your site? Was it a week ago? A month? Maybe even a year? It’s easy to put so much effort into creating new blog posts, guides, e-books, and so on that you can forget to review already published content to identify what’s working and what’s not. To check
Are you facing a WordPress permalinks issue? Or running into a “404 Page Not Found” error on a few pages of your site? In this post, we’ll walk you through the causes of WordPress permalinks not working on your site and show you how to resolve this issue. So without further ado, let’s get started. 1 What Triggers WordPress Permalinks Issues? When trying to visit a page on your website,
Today, we’re releasing Yoast SEO 19.8 into the world. In this release, we’re focusing on general improvements and fixing several bugs. One of the main improvements this time concerns our Schema structured data output. Structured data helps search engines to understand your site, so they better get the right things to read! Schema structured data improvements In Yoast SEO 19.8, we’re improving two small but impactful issues with structured data.
