Should You Buy Backlinks in 2022? It Depends

[ad_1] Link building is hard, time consuming, and often soul-destroying. This is why many people turn to buying backlinks.  But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will it be a waste of money? Let’s take a look at the facts. Why buying backlinks is risky Google considers bought links that pass PageRank to be a link scheme that violates its

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Advanced On-Page SEO Optimizations — Whiteboard Friday

[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s episode of Whiteboard

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Ecommerce performance metrics and KPIs for an online store

[ad_1] Thank you for subscribing! Ecommerce SEO Google Analytics Blog / Digital Marketing / 13 essential ecommerce metrics: how to track them and set KPIs for an online store In the world of ecommerce, you may find yourself bombarded by data. Marketing, sales, product list management, and customer support software measure every aspect of your online business. They also produce more metrics than you can track, process, and analyze. Any

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A brief history of Google’s algorithm updates • Yoast

[ad_1] These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and each of them has had a major impact on best practices for SEO. Here’s

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How to Optimize for Google’s Featured Snippets to Build More Traffic

[ad_1] The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. In fact, featured snippets are now considered organic position #1, so it is part of any SEO strategy.

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What is SEO? • SEO for beginners • Yoast

[ad_1] Do you have a website? And do you want more traffic? If yes, then there’s no doubt about it: SEO should be part of your marketing efforts. It’s a great way to get and keep people on your website. But what does it actually entail? In this post, we’ll explain what SEO is and how you can get started! What is SEO? SEO stands for ‘Search Engine Optimization’. It’s

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What it may look like and how to level up

[ad_1] People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. Far less is SEO – search engine optimization – actually understood, though.  First, it’s important to understand that, while SEO stands for search engine optimization, it is also often used interchangeably to describe the people who do SEO (a.k.a.,

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How RTINGS.com Dominates Product Niches (SEO Case Study)

[ad_1] RTINGS.com (small for “ratings”) is one of the few affiliate websites that dominate the search results for a wide range of consumer electronic products, including televisions, headphones, and vacuum cleaners. It ranks high even for some of the most generic, fat-head keywords like “tv,” which has an estimated volume of 462K monthly searches in the U.S. alone. As of October 2022, the website drives approximately 9.5M organic search clicks in

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An interview with Hannah Smith • Yoast

[ad_1] With more than 15 years of experience in the industry, Hannah Smith has worked with a range of well-known companies, and her creative work has won multiple awards. She knows her stuff when it comes to creative content. That’s why we decided to pick her brain and ask her a few questions about content strategy and how to create content that helps you achieve your goals. The SEO industry

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6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)

[ad_1] Holidays are that time of the year when people spend tons of money on gifts for friends, family, and loved ones. In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021. This is a fantastic opportunity for SEOs and marketers.  In this post, you’ll learn six simple SEO tips to implement for the holidays so you can rank your pages

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